Fashion Apparel Brand by Jessica Simpson to Debut at MAGIC

Fashion Apparel Brand by Jessica Simpson to Debut at MAGIC

NEW YORK, Feb. 9 /PRNewswire/ -- Pop princess/female icon/style diva Jessica Simpson and Andrew Kirpalani, CEO of JS Brand Management, announce the creation of Jessica's lifestyle brand to be unveiled next week at the fashion industry's trade show, MAGIC. Simpson's widespread influence on pop culture, fashion and trends will continue to grow as she enters into the fashion arena.

Kirpalani notes, "Jessica Simpson is admired for her glamorous, girl next door representation of American ethics. Talented and beautiful, she is a role model for women of all ages and lifestyles. Designing her own line of clothing is an ideal outlet to manifest her creativity and make a mark on the fashion world. It is an honor for us to work hand-in-hand with such an amazing young woman."

Sweet Kisses, the JS Collection and Princy (Jessica's beloved nickname from family and friends) will be available at retail Fall '05, targeting female fans from tweens to early thirty-somethings. A multi-tiered approach with varying levels of price points, ensure that the collections offer something for every one of Simpson's fans. The collections will include a line of sportswear, denim, watches, lingerie, handbags, as well as other lifestyle elements.

Jessica is excited about this new venture. "I have always been able to express my creativity in the entertainment industry. Now with the launch of my own brand I will be able to share my love of fashion and my lifestyle with my fans, and women across America. I am loving this new part of my life."

She will promote her new collections at MAGIC, meeting with buyers and retailers at the Jessica Simpson Brand booth. Jessica will attend an exclusive, invitation-only cocktail party during the MAGIC show for the press and top retail management.


Source: JS Brand Management

CONTACT: Mindy Gale or Tara Clavell-Vera, tara@galegroup.net, both of
Gale Group Public Relations, +1-212-685-6789, for JS Brand Management

NOTE TO EDITORS: Jessica will able available for interviews.

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