Video Feed: Anheuser-Busch Has Grabbed the Top Spot in USA Today's Super Bowl Ad Meter for the Last Six Years - Can They Go for Seven?

Video Feed: Anheuser-Busch Has Grabbed the Top Spot in USA Today's Super Bowl Ad Meter for the Last Six Years - Can They Go for Seven?


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FORMAT: News Package With Extra Soundbites and B-roll.

STORY SUMMARY:


Sales of commercial airtime are brisk, a number of new advertisers are participating and viewership will be high for Super Bowl XXXIX. There will be several advertisements from "perennial favorites" Anheuser-Busch and Pepsi, which normally dominate the list of the most-liked commercials during the Super Bowl.

Those advertisers will be joined by a bumper crop of newcomers to this year's big ad event and will include Volvo, Lincoln-Mercury, CareerBuilder.com and MBNA. Find out who will top the list for 2005 with results from USA TODAY's Ad Meter. The results are based on volunteers who chart their second- by-second reactions to national Super Bowl commercials. Volunteers use hand- held meters to register how much they liked or disliked an ad while a computer averages the scores continuously.

Previous Winners:
2004 - Anheuser-Busch: Dogs Fetch Bud Light - 9.04
2003 - Anheuser-Busch: Replay - 8.99
2002 - Anheuser-Busch: Satin Sheets - 9.11
2001 - Anheuser-Busch: Cedric's dream date - 8.63
2000 - Anheuser-Busch: Rex the Dog recalls his worst day - 8.09
1999 - Anheuser-Busch: Separated at Birth - 8.01
1998 - Pepsi: Flying Geese - 9.08
1997 - Pepsi: Dancing bears - 8.22
1996 - Pepsi: On security camera, Coke driver nabs Pepsi - 9.42
1995 - Pepsi: Boy gets sucked into bottle - 9.66
1994 - Pepsi: Chimp escapes lab, hits the beach - 9.34

SOUNDBITES:
-- Bruce Horovitz, USA TODAY, Advertising/Marketing Reporter.
-- Man on Street Interviews discussing favorite ads

B-ROLL INCLUDES:


Ad Meter participants watching the Super Bowl commercials and using their hand held meters to record reactions

VIDEO PROVIDED BY: USA TODAY

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Source: USA TODAY

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