SiRF Technology to Showcase Innovative New Location-Aware Offerings Powered by SiRFstarIII at 3GSM World Congress

SiRF Technology to Showcase Innovative New Location-Aware Offerings Powered by SiRFstarIII at 3GSM World Congress

Broad Range of Innovative Consumer and ODM Offerings Take Advantage of SiRFstarIII GPS Architecture's High Performance

SAN JOSE, Calif., Feb. 7 /PRNewswire-FirstCall/ -- SiRF Technology Holdings, Inc. (NASDAQ:SIRF), a leading provider of GPS-enabled silicon and software location platforms, will showcase a range of innovative, location-aware customer offerings for wireless operators, consumers and ODMs based on SiRF's third-generation SiRFstarIII(TM) GPS architecture at the 3GSM World Congress in Cannes, France (booth number K14 in Hall 4).

SiRFstarIII architecture, introduced last year, was designed to meet the increasingly high performance requirements for wireless and handheld LBS applications. SiRFstarIII delivers high sensitivity for greater availability in far more environments, and provides superior location performance, both indoors and out. With a time-to-first-fix of less than one second for aided starts, SiRFstarIII makes real-time navigation practical, even through urban canyons and under dense foliage. SiRFstarIII architecture is supported by the company's SiRFLoc Multimode Location Engine -- the first wireless location technology that allows device users to determine their position with or without network aiding, in handset or in network for optimal performance in a wide range of environmental conditions, resulting in greater GPS availability.

"As a developer of wireless devices, MiTAC constantly strives to provide innovation to our customers through leading technologies and form factors. We are excited to incorporate the combination of GPS performance and value of SiRFstarIII in our devices, and believe SiRF will continue to have a significant presence in the market," said Samuel Wang, senior vice president & general manager Mobile Communications Business Unit (MBU) of MiTAC International Corporation.

"Rapid deployment of SiRFstarIII architecture in a wide range of innovative products by our customers is a great step towards meeting the consumer expectation for reliable and accurate location awareness everywhere," said Kanwar Chadha, founder and vice president of marketing at SiRF. "We expect these devices to set a new performance standard for GPS enabled location technology."

These SiRFstarIII-enabled new products will be on display in SiRF's booth at 3GSM:

-- SK Telecom i-Kids GPS Child Locator platform, providing A-GPS and cell-based Location Technology in GSM/GPRS. The phone offers kids' location information via parents' mobile phone, Website or the Automatic Rate Selection (ARS) by utilizing SK Telecom's seamless communication network and aided-GPS (A-GPS) technology.

-- Bellwave BGL-100 GPS Child Locator phone, which provides GSM/GPRS GPS location tracking for children.

-- Compal Communication Inc. (CCI) APL, an A-GPS personal locator mobile phone. The CCI APL is a limited-function child's phone providing a simple, cost-effective way for children and parents to contact each other or to reach emergency contacts. It delivers diversified applications to health care, security service and outdoor activity with value-added services provided by the telecom operator.

-- Falcom JP10 and JP10-S GPS High Sensitivity 20 channel GPS receiver modules, each of which provide a fully integrated GPS solution for small and advanced mobile applications such as PDAs, wireless handheld and other devices that require high performance, accuracy and fast fixes.

-- GlobalSat BT-338, a high sensitivity Bluetooth GPS receiver offering GPS capability in a PDA or Laptop via a Bluetooth Serial Port. Also the GH-101 PDA GPS Holder, offering GPS for the car using a PDA.

-- Holux GR-236 high performance Bluetooth GPS Receiver which is featured in a compact size, providing easy-to-use trip guiding tools that can be used with vehicle tracking and location-based services, PDAs and Notebooks, and in car and marine navigation.

-- JCOM JGR-SR3 GPS module, a high sensitivity, low-power 20 channel GPS receiver that can be integrated with both PDAs and mobile phones for fast location fixes in challenging environments.

-- Leadtek devices, including the GPS 9700 Navigator, a dedicated GPS handheld navigator offered in a Personal Media Player (PMP) form factor; the MiniBluetooth GPS 9553, a portable, ultra-compact GPS receiver providing GPS functionality to any Bluetooth-enabled personal handheld device; and the GPS 9805-III SMD (surface mounting) module, a compact, high-performance GPS module in the form of a printed circuit board assembly (PCBA) that can be readily integrated with any handheld device to provide location awareness.

-- Navian G2 multi-functional handheld GPS, which provides trip computer and navigation functions for automotive or recreational use.

-- RoyalTek's RBT-1100, a multi-wireless GPS consumer product and the REB-3310 GPS Engine Board. The RBT-1100 is a small and cost-effective Bluetooth GPS receiver, and the miniature design of the REB-3310 allows it to be embedded in portable devices like PDAs, personal locators, speed camera detectors and vehicle locators.

About SiRF Technology Holdings

SiRF Technology Holdings Inc. develops and markets semiconductor and software products that are designed to enable location-awareness utilizing GPS and other location technologies in high-volume mobile consumer devices and commercial applications. SiRF's technology has been integrated into mobile consumer devices, such as automobile navigation systems, mobile phones, PDAs, GPS-based peripherals and handheld GPS navigation devices, and into commercial applications, such as asset tracking devices and fleet management systems. SiRF markets and sells its products in four target platforms: automotive, consumer electronics, mobile computing and wireless devices. Founded in 1995, SiRF is headquartered in San Jose, Calif., and has sales offices around the world. The company trades on the Nasdaq Stock Exchange under the symbol SIRF. Additional information about SiRF and its location technology solutions can be found at http://www.sirf.com/ .

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995. Except for the historical information contained herein, the matters set forth in this press release, including, but not limited to, statements regarding the anticipated features and benefits of our SiRFstarIII architecture and SiRFstarIII-enabled products and our expectation that devices including SiRFstarIII architecture will set a new performance standard for GPS enabled location technology, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "will", "designed to", "allows", "expect", "offers", "provides", "can" and similar expressions are intended to identify forward-looking statements. These statements are not guarantees of future performance. SiRF's actual results may differ materially from those discussed in these forward-looking statements as a result of risks and uncertainties, including, among others, the market for GPS-based location awareness capabilities, our ability to keep pace with rapid technological change, the integration of the SiRFstarIII architecture with certain products and technology in such products, changes in the semiconductor industry, our ability to compete, and other risks and uncertainties discussed in SiRF's Quarterly Report on Form 10-Q for the quarter ended September 30, 2004 and from time to time in SiRF's SEC reports. These forward-looking statements speak only as of the date hereof. We do not undertake any obligation to update forward-looking statements.

NOTE: SiRF, SiRFstar, and the SiRF orbit design are registered trademarks of SiRF Technology, Inc.


Source: SiRF Technology, Inc.

CONTACT: Lori Evans of Evans Public Relations, +1-650-595-8776, or
mobile, +1-650-759-1265, or lori@evanspartners.com, for SiRF Technology
Holdings, Inc.; or Rebecca DiCorti of SiRF Technology, Inc., +1-408-392-8422,
or rdicorti@sirf.com

Web site: http://www.sirf.com/


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