SiRF Teams With Gizmondo to Re-Define Mobile Gaming

SiRF Teams With Gizmondo to Re-Define Mobile Gaming

Location-Based Games Take Multi-Player Experience to a New Level

SAN JOSE, Calif., Feb. 7 /PRNewswire-FirstCall/ -- SiRF Technology, a leading provider of GPS enabled location technology and Gizmondo Europe Ltd, a subsidiary of Jacksonville, Florida-based Tiger Telematics Inc, today revealed that SiRF's SiRFstarIIe/LP GPS chipset and SiRFXTrac high sensitivity software are at the heart of the new Gizmondo, one of the most advanced mobile entertainment devices on the market today. The SiRF GPS chipset and software give the Gizmondo the ability to locate itself anywhere in the world under the harshest conditions, opening the door to a new breed of location-based games that can track all players' positions in real time and deliver a multi-player gaming experience far beyond anything else currently available.

At the 2005 Consumer Electronics Show, Gizmondo introduced Colors, an urban warfare game that uses the location of players to define "turf" as a key element of the game. As other Gizmondo players come into proximity, they are shown on the other players' screens and brought into the game. Beyond games, the embedded SiRF GPS chipset gives the Gizmondo the ability to deliver a variety of location-based services such as Where Am I, Find the Nearest, Tracking, Geofencing, and Panic Button capabilities, as well as "closest participating store" information for users opting into the revolutionary new added-value Smart Adds(TM) system to be launched later this year.

"Location adds a whole new dimension to gaming, allowing game developers to reach a new level of interaction among multiple players," according to Carl Freer, managing director of Gizmondo. "We know that the mobile game community is highly demanding. To make it work, we chose SiRF's high sensitivity technology in order to get the best possible user experience."

The global mobile gaming market will be worth euro 5.25bn by 2010, according to a report by media research firm Screen Digest.

"Gizmondo is leading the charge in bringing location into the rapidly expanding mobile gaming market," said Kanwar Chadha, founder and vice president of SiRF Technology, "Gaming adds a new entertainment dimension to our vision of bringing benefits of location technology to mainstream consumers. We see tremendous potential for enhancing the mobile gaming experience through the integration of high performance location technology."

The Gizmondo device and its games currently are launching in the U.K. and will be available in North American and Continental Europe markets during the spring of 2005.

SiRF and Gizmondo will showcase their products and technology at the 2005 3GSM Congress in Cannes France February 14 -17. (SiRF at booth number K14 in Hall 4 and Gizmondo at booth number J45 in Hall 3.)

About SiRFStarIIe/LP

As the industry standard for mainstream GPS, the SiRFStarIIe/LP is optimized for mobile gaming devices such as the Gizmondo. SiRF's sophisticated navigation engine provides outstanding navigation performance even in tough environments such as urban canyons and under foliage canopies. With an embedded ARM7 TDMI microprocessor, the SiRFStarIIe/LP can eliminate the need for a separate processor to run non-GPS tasks; thus dramatically reducing costs and facilitating development of GPS-enabled consumer products. As a highly-integrated and self-contained chipset, the SiRFStarIIe/LP is also well suited for use in stand-alone GPS modules and subsystems. The innovative chipset also includes SiRF's adaptive TricklePower(TM) advanced power management technology for reduced power consumption.

About SiRFXTrac

SiRFXTrac, SiRF's high sensitivity GPS software solution, extends the operating range in which GPS can be used, dramatically increasing the versatility of GPS-enabled products such as personal digital assistants (PDA's), portable game machines, automotive navigation solutions, AVL applications and other location-aware consumer devices. GPS-enabled mobile consumer devices loaded with SiRFXTrac high sensitivity software are able to continue operating in far more locations than ever before possible.

About Tiger Telematics and Gizmondo

Gizmondo Europe Ltd. is an owned subsidiary of Tiger Telematics Inc and is the maker of Gizmondo, a next-generation mobile entertainment device. Launched in 2004, the gaming device includes built-in music, video, messaging and picture functions and GPS.

Tiger Telematics is a designer, developer and marketer of mobile telematics systems and services that combine global GPS functions and voice recognition technology to locate and track vehicles and people down to street level in countries throughout the world. The systems are designed to operate on GPS and are currently being marketed to GSM current and potential subscribers, primarily by the company's United Kingdom based subsidiaries.

About SiRF Technology Holdings

SiRF Technology Holdings Inc. (NASDAQ:SIRF) develops and markets semiconductor and software products that are designed to enable location-awareness utilizing GPS and other location technologies in high-volume mobile consumer devices and commercial applications. SiRF's technology has been integrated into mobile consumer devices, such as automobile navigation systems, mobile phones, PDAs, GPS-based peripherals and handheld GPS navigation devices, and into commercial applications, such as asset tracking devices and fleet management systems. SiRF markets and sells its products in four target platforms: automotive, consumer electronics, mobile computing and wireless devices. Founded in 1995, SiRF is headquartered in San Jose, Calif., and has sales offices around the world. The company trades on the Nasdaq Stock Exchange under the symbol SIRF. Additional information about SiRF and its location technology solutions can be found at http://www.sirf.com/ .

FORWARD-LOOKING STATEMENTS:

Except for the historical information contained herein, the matters set forth in this press release, including, but not limited to, statements regarding SiRF's future success in the mobile gaming market, as well as anticipated growth of the market for location-based games, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "agree to," expect," "believes," "anticipates," "plans," "expects," "will," "predicts," "designed to," and similar expressions are intended to identify forward-looking statements. These statements are not guarantees of future performance. SiRF's actual results could differ materially from those discussed in these forward-looking statements as a result of risks and uncertainties, including, among others, the market for GPS-based location awareness capabilities, our ability to keep pace with rapid technological change, the semiconductor industry, international operations and our ability to compete, and other risks and uncertainties discussed in the Company's Quarterly Report on Form 10-Q for the quarter ended September 30, 2004 and from time to time in SiRF's SEC reports. These forward-looking statements speak only as of the date hereof. We do not undertake any obligation to update forward-looking statements.

NOTE: SiRF, SiRFstar, and the SiRF orbit design are registered trademarks of SiRF Technology, Inc.


Source: SiRF Technology, Inc.

CONTACT: Lori Evans of Evans Public Relations, +1-650-595-8776, or
mobile, +1-650-759-1265, or lori@evanspartners.com, for SiRF Technology
Holdings, Inc.; or Rebecca DiCorti of SiRF Technology, Inc., +1-408-392-8422,
or rdicorti@sirf.com

Web site: http://www.sirf.com/


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