Shania Twain Teams With Stetson to Create a New Fragrance

Shania Twain Teams With Stetson to Create a New Fragrance

NEW YORK, Feb. 18 /PRNewswire/ -- Stetson Fragrances, the original icon of the American West, announced today an exciting exclusive agreement with country music phenomenon, Shania Twain, to develop and market a fragrance line. Twain is a modern day symbol of what the Stetson Fragrances embody -- independence, originality and accessibility.

Born in Canada, Shania Twain rose to international success during the mid- 90's. With scores of chart-topping hits and five Grammy wins, she is the best-selling female country artist of all time. Twain is also the only artist in the history of recorded music to have three consecutive albums with record sales that top 65 million copies worldwide.

"I wanted to partner with a company that would be able to express my personality through their products, Stetson is a great fit for me to accomplish this," says Shania Twain. "Like a favorite song, a scent evokes a memory, creates a mood and inspires a feeling."

"Shania Twain shares the important core values of Stetson, while bringing some edge and excitement to the brand," says Marsha Brooks, Vice President, Marketing/Business Development, Coty Beauty US. "The electricity that surrounds her stirs up emotions with heartfelt messages and moves millions of people around the world. We are thrilled to begin this partnership with Shania."

About Coty Inc.

Coty Inc. is one of the world's largest and most successful beauty companies with sales of $1.95 billion in 2004. With operations in more than 25 countries, Coty Inc. boasts a global brand portfolio of unrivaled breadth and scope, spanning the three core categories of fragrance, color cosmetics and skincare in the prestige, mass and masstige distribution sectors.

Coty Beauty, Coty Inc.'s mass and masstige division, markets brands such as adidas, the healing garden, Rimmel, Calgon, Celine Dion, Stetson, Jovan, Aspen, Isabella Rossellini, Astor, Esprit, mary-kateandashley and Miss Sixty. Lancaster Group, the prestige division of Coty Inc., has a portfolio of brands including Davidoff, Jennifer Lopez, Lancaster, Jil Sander, JOOP!, Nikos, Chopard, Vivienne Westwood, Marc Jacobs, Kenneth Cole, Baby Phat and Sarah Jessica Parker. For further information, please visit http://www.coty.com/.


Source: Coty Inc.

CONTACT: Leslie Kickham or Susan Goldberg, both of Tractenberg & Co.,
+1-212-929-7979, for Coty Inc.

Web site: http://www.coty.com/


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