JAKKS Pacific(R) Unlocks Next Generation Innovation for TV Games(TM) With Introduction of the GAMEKEY(TM) Expansion Pack

JAKKS Pacific(R) Unlocks Next Generation Innovation for TV Games(TM) With Introduction of the GAMEKEY(TM) Expansion Pack

MALIBU, Calif., Feb. 18 /PRNewswire-FirstCall/ -- JAKKS Pacific, Inc. (NASDAQ:JAKK) introduces the GAMEKEY(TM) expansion pack, the new next-generation innovation for its award-winning plug-it-in and play TV Games(TM) product line. GAMEKEY(TM) expansion pack offers users the opportunity to add extra games made specifically for their favorite TV Games controllers. TV Games GAMEKEY products will be available on retail shelves starting in the fall of 2005, and will be unveiled at the JAKKS Pacific Showroom during the American International TOY FAIR held in New York City, February 20th-23rd.

"As the leader of Plug it in & Play TV Games(TM), we are extremely excited to introduce our newest advancement, the GAMEKEY(TM) expansion pack, and are confident that its breakthrough technology will continue to fuel the growth of this gaming category," said Stephen Berman, president and COO of JAKKS Pacific, Inc. "Our licensors and retail partners are equally as excited, and are anxiously looking forward to GAMEKEY's launch, and its impact on the category for the future. This is a technology we have been working on developing for the past year to help extend the already established value of the line to the millions of purchasers of TV Games titles across the world."

JAKKS Pacific(R) expects to launch the GAMEKEY(TM) expansion pack first in North America this Fall, and then Internationally in Spring 2006.

GAMEKEY expansion packs will offer users the opportunity to add extra games made specifically for their favorite TV Game controllers, and will cost significantly less than the price of a TV Games controller. JAKKS Pacific created the Plug it in & Play TV Games(TM) category with the introduction of TV Games two years ago, and has since launched many different units featuring the hottest licenses in entertainment and video games including Ms. Pac-Man(R), Spider-Man(R), SpongeBob SquarePants(R) and Disney(R). This year, over 20 new TV Games units will be introduced, including Star Wars(R): Revenge of the Sith(TM) TV, Games, Mortal Kombat(R) TV Games, Jeopardy!(R) TV Games and Ms. Pac-Man Wireless TV Games.

JAKKS(TM) Plug it in & Play TV Games(TM) system contains multiple games in one single controller. All that is needed are batteries and a TV. Simply plug the TV Games controller into the A/V jacks of any standard television set, turn it on and play! The lightweight, compact, all-inclusive controller houses a combination of videogames with all of the hardware and software built right in. This technology allows gaming fans to enjoy a number of videogames with just one single purchase.

TV Games products retail for approximately $20 and are now available at more than 800 different mass merchants, electronics, toy and specialty retailers nationwide.

JAKKS Pacific's TV Games line was included in multiple best toy lists this holiday season, including Toy Wishes' Hot Dozen List, Toys "R" Us' Joy List and KB Toys' Hot Holiday List. For more information on JAKKS'(TM) TV Games, go to www.jakkstvgames.com.

About JAKKS Pacific, Inc.:

JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics and Dolls. The products are sold under various brand names including JAKKS Pacific(R), Play Along(R), Flying Colors(R), Road Champs(R), Child Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R), Color Workshop(R) and TV Games(TM). The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment(R) video games. For further information, visit www.jakkspacific.com or www.jakkstvgames.com.

This press release contains forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.

CONTACT:
Genna Goldberg/Anne-Marie Feliciano
JAKKS Pacific, Inc.
310-455-6235/310-455-6245
gennag@jakks.net/anne-marief@jakks.net

Visit the JAKKS Pacific Showroom at the New York International Toy Fair - 200 Fifth Avenue, Room 634. Media can schedule a same-day appointment by calling 818-357-3696.

Toy Fair Product Images are available on our Toy Fair FTP site at ftp://216.216.29.30, Username: toyfair, Password: t0yfa1r.


Source: JAKKS Pacific, Inc.

CONTACT: Genna Goldberg, +1-310-455-6235, gennag@jakks.net, or
Anne-Marie Feliciano, +1-310-455-6245, anne-marief@jakks.net, both of JAKKS
Pacific, Inc.

Web site: http://www.jakkstvgames.com/

Web site: http://www.jakkspacific.com/


-------
Profile: intent