PCCW Wins Frost & Sullivan Asia Pacific Service Provider Award for Best Marketing Strategy

PCCW Wins Frost & Sullivan Asia Pacific Service Provider Award for Best Marketing Strategy

KUALA LUMPUR, Malaysia, February 18/PRNewswire/ -- Frost & Sullivan's recent research, Asia Pacific International Data
Services Pricing and Analysis, selected PCCW Limited as the recipient of the
Best Marketing Strategy Award.



The award is part of the Frost & Sullivan Service Provider of 2004
Awards, presented to companies through a benchmarking study of
global/regional data service providers' performance in the Asia Pacific
region.



"PCCW has a very clear marketing strategy for its customers, particularly
the North Asian markets, helping Hong Kong enterprises and multinational
companies (MNCs) to expand and build their business operations throughout the
region, especially into Mainland China," says Frost & Sullivan Program Leader
for Telecoms Bryan Wang.



PCCW is expanding its service offerings relentlessly from Hong
Kong to Mainland China, Japan, Korea, Singapore, and Australia, and is
continuously improving its competitiveness. The company is hoping to do this
based on its well-established relationship with other service providers and
its global IP backbone and bandwidth infrastructure. Local partners in South
Asia and India extend PCCW's network to provide end-to-end managed services
for MNCs.



"At PCCW, service excellence is of utmost importance and we
proactively customize solutions to meet user needs," says PCCW Commercial
Group Managing Director Marisa Kwok. "To keep our world-class service ahead,
we will press our competitive advantages to new heights through continuous
deployment of leading technologies for our products and services. This year
we will be focusing on customized IP solutions, bandwidth customization
together with a range of value-added service options and pan-Asian as well as
global networks. We are committed to provide a full array of enterprise
communications services and solutions to our customers catering to their
business requirements in the region."



As a local incumbent, PCCW is already leading the Asia Pacific
data service market. It has made tremendous efforts to combine excellent
project management and its rich experience in the regional market with
customized solutions to win significant contracts. PCCW's range of
value-added service options and its stringent customer service standards
place the company way ahead of its competitors.



With its clear marketing focus and strategy, PCCW is a worthy
recipient of Frost & Sullivan's Asia Pacific Service Provider 2004 Award for
Best Marketing Strategy.



About PCCW



PCCW Limited (SEHK: 0008, ADR-NYSE: PCW) is the leading
communications provider in Hong Kong and one of Asia's leading IT&T players.
Hong Kong's image as a center of technology excellence continues to be
enhanced by PCCW's innovation, especially in new generation fixed-line
telephony, broadband, IT, wireless and delivery of home entertainment.
Internationally, PCCW provides cutting-edge technical services to network
operators, and enables organizations to bring their business to Asia and take
Asian business to the rest of the world. Note to Editors: The Company's
English name was changed in 2002 from "Pacific Century CyberWorks Limited" to
"PCCW Limited".



To learn more about PCCW, go to www.pccw.com



About Frost & Sullivan



Founded in 1961, Frost & Sullivan is recognized as a global
leader in growth consulting. Frost & Sullivan Awards are presented to
companies that demonstrate best practices in their industry, commending the
diligence, commitment, and innovative business strategies required to advance
in the global marketplace. Frost & Sullivan rigorously analyses specific
criteria to determine award recipients in a broad spectrum of market
industries and landscapes. For further information, visit www.frost.com



For further information, please contact:

Sarah Lourdes Sharmin Jassal
DID: +603-6204-5878 DID: +603-6204-5869
sarah.lourdes@frost.com sharmin.jassal@frost.com
Corporate Communications
Technology Practice - Asia Pacific



Source: Frost & Sullivan

For further information, please contact: Sarah Lourdes, DID: +603-6204-5878, sarah.lourdes@frost.com, Corporate Communications, Technology Practice - Asia Pacific; Sharmin Jassal, DID: +603-6204-5869, sharmin.jassal@frost.com


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