P. Diddy Helps Pepsi Win the Super Bowl Ad Wars Among Young Adults

P. Diddy Helps Pepsi Win the Super Bowl Ad Wars Among Young Adults

Diet Pepsi and Ameriquest Tie for Favorite Ad Among 14-24 Year-Olds

NEW YORK, Feb. 9 /PRNewswire/ -- Pepsi scored big with the young adult audience during the Super Bowl, according to the results of the annual Super Bowl study conducted by Bolt Media, a leading youth media company. Pepsi had the highest aided awareness of any Super Bowl advertiser with 64% percent of 14-24 year-olds recalling seeing a Pepsi or Diet Pepsi ad.

Top 5 Aided Awareness
Pepsi 63%
Budweiser 52%
Ford 47%
Bud Light 45%
Napster 44%



P. Diddy's appearance had a lasting impression on teens with 43% mentioning him in the commercial description, helping the Diet Pepsi ad emerge as the favorite ad of those surveyed, tying with the Ameriquest Cat Killer ad.

Top 5 Unaided Favorite
Diet Pepsi 16%
Ameriquest -- Cat Killer 16%
Bud Light Parachute 14%
Budweiser -- Designated Driver 11%
Ford Mustang 9%



In aggregate, this year's commercials fared worse than last years ads with 41% percent of this year's respondents indicating they thought the commercials were worse than last year, vs. 32% who made the same statement in 2004.

This year's more conservative halftime show, which catered to older viewers and minimized the risk of a wardrobe malfunction, didn't resonate with young viewers. Only 61% of game viewers reported watching the half time show Sunday night vs. 83% of last year's viewers. The percentage of people surveyed who loved the half time show also dropped from 23% in 2004 to 12% in 2005.

For a full copy of the survey results go to http://www.boltinc.com/survey/

About Bolt Research


Bolt Lab(TM) has built an opt-in research panel of over 1 million active members who are eager to participate in surveys. Our ongoing and trusted relationship with our members result in high-quality responses that are open and honest. A sampling error of +/- 4% (95% confidence level) is assumed for statistics based on the total sample of 457 14-24 year old respondents. When differences are noted between groups these are based on statistically significant differences.

About Bolt

Bolt is a media company that brings together 4.5 million high school and college kids each month at Bolt.com. The company fuses journalism with consumer-generated content to catalyze conversations about things young people want and need to talk about -- music, movies, gaming, dating, activism and technology. At Bolt, our business is helping young people find each other and enabling brands to connect with our members. Founded in 1996, Bolt is headquartered in New York City.


Source: Bolt.com

CONTACT: Jamie Weissbrot, Bolt Media, +1-646-230-4726,
jweissbrot@boltstaff.com

Web site: http://www.bolt.com/


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