Nautica Selects Fry, Inc. For Web Site Redesign

Nautica Selects Fry, Inc. For Web Site Redesign

"Navigate life(TM)" site created as part of new integrated marketing campaign

ANN ARBOR, Mich., Feb. 9 /PRNewswire/ -- Fry, Inc., a leading e-commerce design, development and managed services provider, today announced the company has been chosen by Nautica Enterprises to redesign its Nautica brand web site. The redesign will begin with an introductory "teaser" site that incorporates the elements of the brand's new "Navigate life(TM)" marketing platform (http://www.navigatelife.com/ ).

The goal of the site redesign is to support the Nautica brand online as part of a comprehensive integrated marketing campaign launching this spring. The "Navigate life(TM)" site delivers a rich, engaging user experience through music and animated transitions that tie together still photography and footage shot for the new campaign. At launch, site images focus on the active lifestyle long associated with the brand.

"We're excited to be working with a strong brand like Nautica," said David Fry, president and chief executive officer of Fry. "Their goal is to excite and inspire visitors to the teaser site and establish a dialogue with their customers. We've developed a site using Flash technology that serves as a beautiful showcase for their well-established brand."

"'Navigate life(TM)' is an empowering message," said Chris Fuentes, Vice President Marketing, Nautica. "The campaign was designed to speak directly to Nautica consumers and their active lifestyle and express the emotional connection to the heritage of the Nautica brand. The new web site will engage people as it reflects the various ways in which people navigate their lives today."

About Fry, Inc.

Fry, Inc. helps organizations conduct business transactions, disseminate information, build customer relationships and synchronize efforts across multiple channels. The firm designs, builds, integrates, hosts and manages e- commerce applications for clients such as The Auto Club Group, Brookstone, Crate and Barrel, Eddie Bauer, Godiva Chocolatier, Kmart, Lillian Vernon, T.J. Maxx and Whirlpool. Online operations created and managed by Fry generated more than $1 billion in 2004. The company has offices in Ann Arbor, New York and Chicago and specializes in systems engineering, managed services, information architecture, creative design, usability and brand strategy. Fry is a privately held company that has been designing and developing online applications for over ten years. For more information, visit the Fry web site at http://www.fry.com/ .

About Nautica

Founded in 1983, Nautica is a leading global lifestyle brand with products ranging from men's, women's and children's apparel and accessories to a complete home collection. Nautica products are styled in timeless design and premium quality that enhance our consumer's energetic lifestyle yet recognize their desire for balance. Since August 2003, Nautica is part of VF Corporation, a leader in branded apparel including jeanswear, intimate apparel, sportswear, outdoor products and workwear. Its principal brands include Nautica(R), Lee(R), Wrangler(R), Vanity Fair(R), Vassarette(R), Bestform(R), Lily of France(R), Earl Jean(R), John Varvatos(R), JanSport(R), Eastpak(R), The North Face(R), Vans(R), Napapijri(R), Kipling(R). For additional information, please go to http://www.nautica.com/ or http://www.navigatelife.com/ .

Web siteS: http://www.fry.com
http://www.navigatelife.com
http://www.nautica.com


Source: Fry, Inc.

CONTACT: Jason Brown of Airfoil Public Relations, +1-313-887-7216,
brown@airfoilpr.com , for Fry, Inc.


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