An Online Fantasy Game for American Idol? Onroo.com Launches 'Idolroo' as Reality-TV Season Heats Up

An Online Fantasy Game for American Idol? Onroo.com Launches 'Idolroo' as Reality-TV Season Heats Up

LOS ANGELES, Feb. 22 /PRNewswire/ -- Breaking new ground in online entertainment once again, Onroo.com has launched the highly anticipated reality-TV fantasy game "Idolroo," which focuses on the successes and failures of the final 24 American Idol 4 contestants. The game, along with many others such as Onroo's "Tip-off Challenge" for college basketball and "Survivoroo," is now available at http://www.onroo.com/.

"Informal offline pools and games formed by groups of family, friends and co-workers for reality-TV shows have been springing up nationwide in the last few years, as popularity of reality programming has surged," says Kirsten Korn, spokesperson for Onroo Entertainment, LLC. "Online availability of fantasy gaming for reality-TV is limited, but our offerings, particularly Idolroo, are aimed at breaking that barrier and extending fantasy gaming to the millions of reality-TV fans across the country to make those fans' relationship with the programming more participatory."

Offered free of charge, Onroo's Idolroo provides a revolutionary fantasy option for participating reality-TV enthusiasts who bid for exclusive ownership of contestants in an online auction in which each contestant is awarded to the highest bidder. Owners earn points as their contestants advance in the competition, and the Onrooligan finishing with the most points wins. Players can set up private games to compete directly with their friends and co-workers or join public games. The format is similar to the format Onroo.com uses for its other reality TV offerings. All of the game administration and interaction occurs online, and all participants can access their game any time from the beginning of their game through the season finale to make trades or check their progress and league standings.

"The millions of viewers of American Idol are among the most passionate reality-TV fans in America, and Idolroo enhances the viewing experience by making the fans' relationship with the show three-dimensional in that the outcome of the show has an impact on the viewers' Idolroo game standings," continues Korn. "The Idolroo game is easy to set up and play, and participants find that each episode takes on a whole new level of excitement as the outcome can determine their fate in Idolroo."

About Onroo Entertainment, LLC

Through Onroo.com, Onroo Entertainment, LLC operates a complete range of fantasy sports and reality-TV entertainment games using a unique format. Onroo portal partners and game sponsors leverage Onroo's unique, patent-pending format to drive brand loyalty and awareness. To start your own Onroo tournament, visit http://www.onroo.com/. To find out more about advertising or licensing opportunities, send inquiries to media@onroo.com.

All trademarks and names used in this press release and at http://www.onroo.com/ are property of their respective owner. http://www.onroo.com/ has been solely developed and presented by Onroo Entertainment, LLC and neither the website nor Onroo Entertainment, LLC is in any way authorized by or otherwise affiliated or connected with CBS, FOX, ABC, NBC, The WB, UPN, MTV, the NCAA, the NBA, NASCAR, the PGA, MLB, or any other network, station affiliate, or broadcasting sponsor, or any sports organization or affiliate thereof.


Source: Onroo Entertainment, LLC

CONTACT: Ihor Andruch, CPR Strategic Marketing Communications,
+1-201-641-1911, ext. 50, iandruch@cpronline.com, for Onroo
Entertainment, LLC, or media@onroo.com

Web site: http://www.onroo.com/


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