Memorex Products Showcased at the GRAMMY(R) Awards

Memorex Products Showcased at the GRAMMY(R) Awards

GRAMMY Presenters and Performers to Receive Memorex TravelDrive(TM) in GRAMMY Swag

CERRITOS, Calif., Feb. 10 /PRNewswire/ -- After the music industry's hottest stars take to the stage for the 47th Annual GRAMMY(R) Awards on Sunday, Feb. 13, each will receive a GRAMMY(R) Talent Gift Basket, featuring a Memorex 256 MB TravelDrive(TM) -- the exclusive USB 2.0 flash drive brand included in the official GRAMMY(R) Talent Gift Basket.

Produced by Distinctive Assets, this year's GRAMMY swag is valued at nearly $35,000 and features the best of the best in consumer technology gadgets, as well as fashion, health and beauty products, and more.

"As one of the most recognizable names in the consumer electronics industry and a leader in digital storage, Memorex is proud to help recognize the world's most talented recording artists at this year's GRAMMY Awards for a second year in a row," said Allen H. Gharapetian, vice president of marketing and product development at Memorex. "We hope these recording industry leaders will enjoy the use of Memorex TravelDrives as a new medium for transporting digital music and other digital information. We've seen a rapid increase in demand for our line of TravelDrive products as more and more consumers are insisting on the convenience, portability and reliability that a USB flash drive provides."

The Memorex TravelDrive is ideal for transferring data, digital photos, MP3 files and video from computer to computer -- even from Mac to PC -- and back again, all on a device that is small enough to fit on a keychain. The TravelDrive features the slimmest profile among portable flash drives and sports a unique silver and black design. A soft-to-touch, thumb-sized, rubber grip area makes the TravelDrive ergonomic and, unlike most other USB drives on the market, ensures that the device is always easy to handle. The TravelDrive plugs directly into a computer's USB port; users can save their files to it, then take them home, to the office, to school or anywhere in between.

USB flash drives such as the TravelDrive are rapidly gaining popularity for their universal compatibility and ease of use. According to analyst firm IDC, more than 23 million USB flash drives were shipped in 2003, and by 2008, that number is expected to grow more than 500 percent to 125 million units, making these products one of the hottest trends to watch in the consumer technology market.

Pricing and Availability

Memorex TravelDrives are available at consumer electronics retailers nationwide and online in capacities from 128 MB up to 2 GB, with suggested retail prices from $29.99 to $229.99.

Distinctive Assets

Established in 1999, Distinctive Assets not only produces the gift baskets and talent lounges for most major award shows but also provides product placement, product introduction and branding opportunities within the entertainment industry. Services also include corporate & personal gifting for every occasion.

The Recording Academy(R)

Established in 1957, the National Academy of Recording Arts & Sciences, Inc., also known as the Recording Academy(R), is dedicated to improving the quality of life and cultural condition for music and its makers. An organization of musicians, producers and other recording professionals, the Recording Academy is internationally known for the GRAMMY(R) Awards, and is responsible for numerous groundbreaking outreach, professional development, cultural enrichment, education and human services programs. For more information, please visit www.grammy.com.

Is it live or is it Memorex?

Memorex Products, Inc. is the industry sales and marketing leader of digital media and media accessories. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives, and USB flash drives. Memorex is headquartered in Cerritos, Calif. For more information on Memorex Products, Inc. or its products, please call 562-653-2800, or visit the company's Web site at www.memorex.com.

Memorex and the Memorex logo are registered trademarks of Memorex International Inc. TravelDrive is a trademark of Memorex International Inc.

All other trademarks and registered trademarks are the property of their respective companies.

Statements in this announcement other than historical data and information constitute forward-looking statements that involve risks and uncertainties. A number of factors could cause our actual results, performance, achievements or industry results to be very different from the results, performance or achievements expressed or implied by such forward-looking statements. Due to such uncertainties and risks, readers are cautioned not to place undue reliance on such forward-looking statements, which speak only as of the date hereof.


Source: Memorex Products, Inc.

CONTACT: Chris Walker, +1-602-808-1170, cwalker@brodeur.com, or
Lisa Grau, +1-760-635-8640, lgrau@brodeur.com, both of BRODEUR, for Memorex

Web site: http://www.grammy.com/

Web site: http://www.memorex.com/


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