IMAX Retains Jones Lang LaSalle to Advance Development Efforts Across Europe

IMAX Retains Jones Lang LaSalle to Advance Development Efforts Across Europe

LONDON, February 4/PRNewswire/ --

- Jones Lang LaSalle to Represent IMAX Corporation in Efforts to
Introduce New IMAX(R) MPX(TM) Theatre System to Leading European Property
Developers and Cinema Operators



IMAX Corporation (NASDAQ: IMAX; TSX: IMX) announced today that
it has retained Jones Lang LaSalle, the world's leading real estate services
and investment management firm, to support development of the commercial
IMAX(R) theatre network in Europe. There are presently 46 IMAX theatres
operating across the continent and IMAX aims to double this number in the
next several years. Jones Lang LaSalle will assist IMAX in promoting the new,
lower-cost IMAX(R) MPX(TM) theatre system to commercial exhibitors and
leading property developers throughout Europe.



"Commercial exhibitors around the world have embraced the IMAX
MPX theatre system as a way to drive additional box office revenues and
differentiate their multiplexes from competitors," said Larry T. O'Reilly,
IMAX's Executive Vice President, Theatre Development. "As a large majority of
multiplexes are located in shopping malls, we believe significant
opportunities exist for property developers to adopt the IMAX MPX system in
Europe. Jones Lang LaSalle is an extremely reputable firm with a deep
understanding of the European property development landscape, and we believe
that its endorsement, strategic insight and relationships will help advance
our efforts to bring The IMAX Experience(R) to more moviegoers in the
region."



The IMAX MPX theatre system was specifically designed to
enable exhibitors to more easily and cost effectively join the IMAX theatre
network. The system requires less capital, has lower operating costs and can
be added to an existing multiplex as an economical new build, or by
retrofitting an existing stadium seating auditorium. As Hollywood studios
continue to release additional event films in IMAX's immersive film format,
IMAX MPX provides a way for commercial exhibitors to quickly begin offering
blockbuster Hollywood movies converted into the unparalleled image and sound
quality of The IMAX Experience.



"Jones Lang LaSalle has a rich tradition of helping global
companies navigate the complex European real estate market, and we are
excited to work with IMAX as it ramps up efforts in the region," said Peter
Todd, Director European Retail, Jones Lang LaSalle. "Numerous opportunities
exist with commercial exhibitors and property developers in Europe -
particularly in France, Italy, Germany, Spain and the UK - and we're
confident we can offer valuable assistance in advancing IMAX's discussions
with these theatre chains and their landlords."



IMAX theatres have proven to be successful in a wide range of
settings, including multiplexes, institutions, as standalone locations and in
retail settings. Jordan's Furniture, a Berkshire Hathaway company and a
leading retailer in the Boston, Massachusetts-area, first opened an IMAX
theatre in one of its flagship furniture stores during 2002. The theatre
helped drive additional traffic to the store and positively impact furniture
sales, leading the retailer to open another IMAX theatre at a 210,000 square
foot megastore that debuted on October 29, 2004. Since opening its doors, the
Comcast IMAX 3D Theatre at Jordan's Furniture in Reading has been the top
performing location in IMAX's worldwide network for The Polar Express: An
IMAX 3D Experience, with the theatre grossing nearly $1.5 million to date on
its single screen.



About Jones Lang LaSalle



Jones Lang LaSalle is the world's leading real estate services and money
management firm, operating across more than 100 markets around the globe. The
company provides comprehensive integrated expertise, including management
services, implementation services and investment management services on a
local, regional and global level to owners, occupiers and investors. Jones
Lang LaSalle is also the industry leader in property and corporate facility
management services, with a portfolio of over 800 million square feet (74
million square meters) under management worldwide. LaSalle Investment
Management, the company's investment management business, is one of the
world's largest and most diverse real estate money management firms, with
approximately $24 billion of assets under management. For more information,
visit www.joneslanglasalle.com



About IMAX Corporation



Founded in 1967, IMAX Corporation is the newest distribution
platform for Hollywood content and one of the world's leading entertainment
technology companies. IMAX's businesses include the creation and delivery of
the world's best cinematic presentations using proprietary IMAX and IMAX(R)
3D technology, and the development of the highest quality digital production
and presentation. IMAX has developed revolutionary technology called IMAX
DMR(R) (Digital Re-mastering) that makes it possible for virtually any 35mm
film to be transformed into the unparalleled image and sound quality of The
IMAX Experience. The IMAX brand is recognized throughout the world for
extraordinary and immersive family entertainment experiences. As of September
30, 2004, there were more than 235 IMAX theatres operating in 35 countries.



IMAX(R), IMAX(R) 3D, IMAX DMR(R) and The IMAX Experience(R)
are trademarks of IMAX Corporation. More information can be found at
www.imax.com.



This press release contains forward looking statements that
are based on management assumptions and existing information and involve
certain risks and uncertainties which could cause actual results to differ
materially from future results expressed or implied by such forward looking
statements. Important factors that could affect these statements include the
timing of theatre system deliveries, the mix of theatre systems shipped, the
timing of the recognition of revenues and expenses on film production and
distribution agreements, the performance of films, the viability of new
businesses and products, and fluctuations in foreign currency and in the
large format and general commercial exhibition market. These factors and
other risks and uncertainties are discussed in the Company's Annual Report on
Form 10-K for the year ended December 31, 2003 and in the subsequent reports
filed by the Company with the Securities and Exchange Commission.



Source: IMAX Corporation

For additional information please contact: Edelman Public Relations, London, Jo Sheldon, +1-207-344-1243 jo.sheldon@edelman.com IMAX Corporation, New York, Romi Schutzer, +1-212-821-0144 rschutzer@imax.com


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