GoFish Powers Video, Music, and Mobile Content Search for IceRocket.com

GoFish Powers Video, Music, and Mobile Content Search for IceRocket.com

Licensing Deal Makes Searching and Downloading the Digital Media Universe Easy for IceRocket.com Visitors

SAN FRANCISCO, Feb. 1 /PRNewswire/ -- IceRocket.com (www.icerocket.com) and GoFish Technologies, a leader in digital media search, today announced a licensing agreement to deliver the GoFish Search Platform to the IceRocket.com website. The licensing agreement enables IceRocket visitors to view GoFish search results that link directly to commercially available digital media downloads including music, movies, music videos, ring tones, mobile games, and PC games. With the power of GoFish technology, search engines like IceRocket.com can improve user satisfaction with more relevant results, drive more traffic, and increase revenues.

"We are excited about what GoFish is doing in the digital media space," said Mark Cuban, chairman of the board of IceRocket.com. "The combination of GoFish and IceRocket.com will be a great resource for users looking to simplify the search for digital content."

The volume of available digital media across the Internet has grown rapidly to represent one of the last remaining un-mapped categories of content that consumers are increasingly spending time searching for. For example, studies show that audiophiles are increasingly turning to search engines to find downloadable music. Nearly a third of visits to online music retailers in July 2004 came through search engines, a 49 percent jump from the previous year according to a study by market research firm Hitwise. With the advent of the GoFish Search Platform these types of searches are made easier because consumers now have a single point for finding all downloadable digital content online.

"We know that downloadable media is an area that our users are spending more and more time focused on while online," said Blake Rhodes, CEO of IceRocket.com. "Through our relationship with GoFish, we can now return targeted search results that represent the largest single universe of available digital media downloads."

"We're delighted to have IceRocket license the GoFish Search Platform," said Michael Downing, co-founder and CEO of GoFish Technologies, Inc. "By making our technology openly available to our search engine partners, we are offering a framework that demystifies the downloadable media universe and improves the current consumer experience significantly."

GoFish has mapped the largest single searchable universe of digital media downloads encompassing the categories of audio, video, mobile content, and games. By developing proprietary search algorithms, hosting regular updates, and offering partners access via an open API, GoFish is delivering a turn-key solution and quantifiable benefits to search engines working to address the demand for digital media downloads.

About IceRocket.com

Based in Dallas, Texas, IceRocket.com is one of the fastest growing search engines on the web today. Mark Cuban, the owner of the Dallas Mavericks, is an investor and is chairman of the board of IceRocket.com. IceRocket.com was founded in 2004 by Blake Rhodes.

About GoFish Technologies, Inc.

GoFish Technologies, Inc. (www.gofish.com) is the industry leader in digital media search. The company's headquarters are in San Francisco. Investors in GoFish include Martin Tobias (co-founder of Loudeye), Lore McGovern (co-founder of Vector Graphics) and Marc Hannah (co-founder of SGI). GoFish was founded by Michael Downing, Ted Casey and Dina Jackson in 2004.


Source: GoFish Technologies, Inc.

CONTACT: David T. Oro, +1-415-885-9898, or dto@theorogroup.com, for
GoFish Technologies, Inc.; or Blake Rhodes of IceRocket.com, +1-214-658-7161,
or rhodes@icerocket.com

Web site: http://icerocket.com/

Web site: http://www.gofish.com/


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