GameFly to Offer Video Game Rental Service for Interactive Achievement Award Evaluation

GameFly to Offer Video Game Rental Service for Interactive Achievement Award Evaluation

Leading Online Video Game Rental Company to Support the AIAS in Its Quest to Recognize the Industry's Greatest Games

LAS VEGAS, Feb. 2 /PRNewswire/ -- At the 2005 D.I.C.E. Summit, GameFly (www.gamefly.com), the smartest way to rent, play and buy video games, and the Academy of Interactive Arts & Sciences (AIAS), the professional organization dedicated to the advancement and recognition of interactive arts, today announced a partnership that will provide the AIAS peer voting panels access to games throughout the year that are eligible for Interactive Achievement Award consideration.

The Interactive Achievement Awards, which recognize outstanding artistic and technical achievement in gaming, are judged and voted upon by interactive entertainment industry peer groups. Until now, the panel had only a few months to play and evaluate the games before having to cast their vote. Through this new partnership, the panel will be able to rent the games through GameFly as soon as they are released, and keep the games for as long as needed.

"With GameFly, our peer panelists will be able to immerse themselves in the industry's best games -- as soon as they are released -- and for as long as they chose, which will greatly assist the Interactive Achievement Award evaluation process in the future," said Joseph Olin, president, Academy of Interactive Arts & Sciences. "GameFly offers a tremendous service to both our peer voting panels and ultimately our members as they vie for the industry's highest honor."

"The AIAS, with more than 8,000 members, is the premier organization in our industry and it's an honor to be chosen to work with them," said Sean Spector, co-founder and VP of marketing and business development, GameFly. "GameFly is committed to supporting the developer and publisher community; as part of this partnership all members of the AIAS will receive a free trial of GameFly's online video game rental service, as well as a discount off their monthly GameFly membership fee."

About The Academy of Interactive Arts & Sciences

The Academy of Interactive Arts & Sciences (AIAS) was founded in 1996 as a not-for-profit organization dedicated to the advancement and recognition of the interactive arts. The Academy's mission is to promote and advance common interests in the worldwide interactive entertainment community; recognize outstanding achievements in the interactive arts and sciences; and conduct an annual awards show (Interactive Achievement Awards) to enhance awareness of the interactive art form. The Academy also strives to provide a voice for individuals in the interactive entertainment community. More information about the AIAS can be found at www.interactive.org .

About GameFly

GameFly, an online video game rental service, is the smartest way to rent, play and buy video games. With more than 2,000 titles, GameFly delivers the widest selection and availability of games for the PlayStation(R) 2, Xbox(TM), GameCube(TM), Game Boy(TM) Advance and Nintendo DS(TM) without the hassle of due dates or late fees. For $21.95 a month, GameFly subscribers can rent two games at a time and keep them for as long as they like. Subscribers manage their GameQ(TM) online and receive games directly from the U.S. Postal Service via first class mail. GameFly is also a great source for high quality, used video games at exceptional prices. For more information and a free trial, please visit www.gamefly.com.


Source: GameFly

CONTACT: Megan Novak of Alta Public Relations, +1-415-503-3927, or
megan@altapr.com, for GameFly

Web site: http://www.interactive.org/

Web site: http://www.gamefly.com/


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