51job, Inc. Announces New Market Entry and Newspaper Contractors

51job, Inc. Announces New Market Entry and Newspaper Contractors

SHANGHAI, China, Feb. 2 /Xinhua-PRNewswire/ -- 51job, Inc. (NASDAQ:JOBS), a leading provider of integrated human resource services in China, announced today recent developments aimed at further expanding business and increasing efficiency.

Market Entry into Changchun

51job has established a sales office in the city of Changchun, the capital of Jilin province. Working with newspaper contractor City Evening News, the Company expects to launch a local edition of Career Post Weekly within the next month. This addition will increase the number of cities with local editions of Career Post Weekly to 20 across mainland China.

''We have entered this market to further serve our existing and prospective clients,'' said Rick Yan, President and Chief Executive Officer of 51job, Inc. ''Targeting new markets and extending our presence in China is a key component of our overall strategic plan. Along with continued penetration of existing markets and the broadening of our product offerings, we expect geographic expansion to drive our long-term growth."

Changchun, located in northeastern China, marks 51job's first sales office in Jilin province. According to the Changchun Bureau of Statistics, the urban population of Changchun was approximately 3.1 million at the end of 2003.

New Newspaper Contractors in Hangzhou and Shenyang

51job also announced today that it has established relationships with new newspaper contractors in the cities of Hangzhou and Shenyang. The new contractors are News Information Daily in Hangzhou and You Bao in Shenyang. There has been no interruption in the printing and distribution of Career Post Weekly in these cities during the transition period.

''As in the past, we have chosen newspaper contractors that offer us their services on more favorable terms. We believe these new relationships will benefit our business over the long term,'' commented Mr. Yan.

About 51job

51job, Inc. (NASDAQ:JOBS) is a leading provider of integrated human resource services in China with a strong focus on recruitment related services. Offering a broad array of products and services, 51job connects millions of job seekers with employment opportunities and streamlines the recruitment process and human resource administration for tens of thousands of companies in China. Through print advertisements in Career Post Weekly and online recruitment services at http://www.51job.com/ , both domestic Chinese employers and multinational companies alike are able to attract, identify and recruit new employees. 51job also provides executive search services and a number of other value-added human resource services, including training, proprietary software applications, business process outsourcing and salary surveys. 51job's nationwide network in China spans 19 cities with local editions of Career Post Weekly and Hong Kong.

Safe Harbor Statement

Statements in this press release concerning 51job's future business, operating results and financial condition are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 1995. These statements are based upon management's current views and expectations with respect to future events and are not a guarantee of future performance. Furthermore, these statements are, by their nature, subject to a number of risks and uncertainties that could cause actual performance and results to differ materially from those discussed in the forward-looking statements as a result of a number of factors. Factors that could affect the Company's actual results include, but are not limited to, market acceptance of its services; its ability to expand into other recruitment and human resource services; its ability to control operating costs and expenses; its potential need for additional capital and the availability of such capital; changes in its management team and other key personnel; introduction by its competitors of new or enhanced products or services; price competition in the market for the various human resource services that the Company provides in China; and fluctuations in general economic conditions. Further information on these and other potential factors that could affect the Company's financial results may be found in the Company's filings with the Securities and Exchange Commission. 51job undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.

For more information, please contact:

Linda Chien, Investor Relations,
51job, Inc.
Tel: +86-21-5292-0720
Email: investor.relations@51job.com


Source: 51job, Inc.

CONTACT: Linda Chien, Investor Relations of 51job, Inc.,
+86-21-5292-0720, or investor.relations@51job.com

Web Site: http://www.51job.com/


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