Excitement to Spare in Denny's Partnership With The Professional Bowlers Association

Excitement to Spare in Denny's Partnership With The Professional Bowlers Association

-- Naming Rights Deal Creates PBA Denny's World Championship --

SPARTANBURG, S.C., Feb. 18 /PRNewswire-FirstCall/ -- Everyone knows Denny's as home of the Original Grand Slam(R) breakfast and now the restaurant chain is home to a partnership that is rolling strikes with bowling fans nationwide. As part of a new 2005 sponsorship agreement, the Professional Bowlers Association has renamed its most prestigious tournament the PBA Denny's World Championship and designated Denny's the "Official Restaurant of Bowling."

To view the Multimedia News Release, go to: http://prnewswire.com/mnr/dennys/21304/

"Bowling is the most popular recreational sport in the country and Denny's is America's most popular family restaurant," said Margaret Jenkins, Denny's chief marketing officer. "Bowling and Denny's are both about bringing people together and having fun. Bowlers and bowling fans of all ages can enjoy Denny's 24-hour, nationwide availability and full menu to celebrate a local league win late at night or to prepare for the big event in April with a hearty breakfast."

The PBA Denny's World Championship begins on March 26 in Taylor, Michigan. Bowling fans across the country will be watching the final two days of competition at Eastern Michigan University's Convocation Center in Ypsilanti, Michigan. The finals on Sunday, April 3, will be shown on ESPN at 1 p.m. (EST).

The Denny's bowling team consists of Jason Hurd, the 2004 PBA Pepsi Open champion, Rick Lawrence, winner of the 2004 PBA BowlersParadise.com Open, and Brian LeClair. Lawrence and Hurd rank in the top 15 on the 2004-05 PBA Tour Rankings. Denny's sponsored bowlers will wear the Denny's logo on their shirt backs and right sleeves and throw specially-made spare balls emblazoned with the Denny's logo.

"Bowling is a lifetime sport," said PBA President and CEO Steve Miller. "Over 70 million people in the United States participate in the sport because it is a great way to have fun. Denny's shares our commitment in promoting the importance of staying active and creating community through the involvement in this great sport."

Denny's restaurants offer a comfortable dining atmosphere and moderately priced meals. Denny's consistently creates new menu items at affordable prices to reflect its vision of Great Food and Great Service by Great People - Every Time.

Photo Caption:

Striking a new partnership, Denny's bowling team members, from left, Brian LeClair, Jason Hurd and Rick Lawrence are on the road to the PBA Denny's World Championship, the "Super Bowl of bowling."

About Denny's:

Denny's is America's largest full-service family restaurant chain, consisting of 552 company-owned units and 1,048 franchised and licensed units, with operations in the United States, Canada, Costa Rica, Guam, Mexico, New Zealand and Puerto Rico. The company's stock is traded under the ticker "DNYY," and additional information is available on Denny's Web site at www.dennys.com .

About the PBA:

The Professional Bowlers Association features the best bowlers in the world competing in National, Regional and Senior Tour events for a total prize fund of over $9 million. The PBA has continued its remarkable growth that includes a record membership base of over 4,100 bowlers and a double-digit increase in household impressions for the weekly live telecasts on ESPN from the 2002-03 season to the 2003-04 campaign. For more information on the PBA, log on to www.pba.com .

Video: http://www.prnewswire.com/mnr/dennys/21304
Source: Denny's

CONTACT: Debbie Atkins of Denny's, +1-864-597-8361, or
datkins@dennys.com ; or Angelica Jimenez, +1-202-223-4933, or
ajimenez@stantoncomm.com , for Denny's

Web site: http://www.dennys.com/
http://www.pba.com/


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