It's Miller Time for the Voice of the World Series Champions

It's Miller Time for the Voice of the World Series Champions

- Miller Brewing Company Signs Jerry Remy to Serve as the Face and Voice of Miller Throughout New England -

BOSTON, Feb. 18 /PRNewswire/ -- Miller Brewing Company has announced a new relationship with Jerry Remy, New England Sports Network (NESN) color analyst, voice of the World Series Champions and local son (Fall River, MA) that spans multiple marketing platforms.

The relationship with Miller will feature Jerry Remy in radio commercials, the use of his likeness in point-of-sale (POS) materials, and appearances during events and promotions throughout the season. One consumer promotion will offer legal drinking-age consumers the opportunity to win a visit to the broadcast booth, where the winner will visit Remy and his partner during a game broadcast. Another promotion will give fans the opportunity to win a private party, hosted by Remy himself. The promotions will be supported during NESN broadcasts. The partnership marks the first of its kind between Miller and a celebrated member of Boston's most beloved baseball family.

"There is no one that means Boston Baseball more than Jerry Remy," says Christine Carlo, Senior Marketing Manager for Miller Brewing Company in the Northeast. "It's an honor to have him on our team, helping Miller bring baseball fans to a whole new level of excitement for a team we all love."

Jerry Remy is entering his eighteenth year as NESN's color analyst. Prior to stepping behind the microphone, Remy was a fan-favorite at Fenway Park, playing second base for the Sox for seven seasons. He was originally signed by the Angels in 1971 and made his major league debut in 1975, before being traded to Boston preceding the '78 season.

"I've prided myself on making good calls in the booth for going on 18 years now," says Remy. "Now, I'm extending outside the booth and helping those in Sox Nation make a good call with their beer -- and reach for more with a Miller Lite."

About Miller Brewing Company

Milwaukee-based Miller Brewing Company is the oldest major brewer in America, celebrating its 150th anniversary in 2005. Miller is a wholly owned subsidiary of SABMiller plc, one of the world's largest brewers. Miller's principal beer brands are Miller Lite, Miller Genuine Draft and Miller High Life. The company imports Pilsner Urquell, Peroni Nastro Azzurro and Foster's and has craft brews Leinenkugel's and Henry Weinhard's. Its portfolio of brands also includes Milwaukee's Best and Sharp's, a non-alcohol brew. Miller produces Icehouse from the Plank Road Brewery, a small division of Miller; Olde English 800; and Mickey's Malt Liquor. More information about Miller Brewing Company is available at the company's corporate web site, http://www.millerbrewing.com/ .


Source: Miller Brewing Company

CONTACT: Christine Carlo of Miller Brewing Company, +1-508-329-3030, or
Carlo.christine@mbco.com ; or Luis Hernandez for Miller Brewing Company,
+1-312-577-1756, or lhernandez@digcommunications.com

Web site: http://www.millerbrewing.com/


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