Diet Dr Pepper's 20-City Makeover Tour underway Just In Time For Valentine's Day

Diet Dr Pepper's 20-City Makeover Tour underway Just In Time For Valentine's Day

Stylist to the Stars, David Evangelista Joins Tour Feb. 8 for Marathon Makeover Day During New York City Stop

PLANO, Texas, Feb. 4 /PRNewswire/ -- Just in time for Valentine's Day ... As part of its New Look ... Same You! 20-city national makeover tour, Diet Dr Pepper is conducting a Marathon Makeover Event at Time Warner Center in New York City on Tuesday, February 8, 2005 from 7a.m. to 2p.m.

Diet Dr Pepper will treat New Yorkers to a 20-minute makeover, courtesy of some of New York's top stylists, including well-known celebrity stylist, David Evangelista. Diet Dr Pepper and Evangelista -- whose clients include Mandy Moore, Rita Wilson, and Steve Martin, and is perhaps best known as the Monday Makeover Madness guru from the Rosie O'Donnell Show -- will help makeover more than 100 New York City men and women during the daylong event at Time Warner Center in New York City.

Diet Dr Pepper's New Look ... Same You! 20-city makeover tour includes visits to New York City, Hartford, Philadelphia, Detroit, Chicago, Indianapolis, Cincinnati, Louisville, Las Vegas, San Francisco and San Diego, offering consumers free virtual and instant makeovers before the tour concludes on April 3, 2005. As part of the promotion, Diet Dr Pepper is also giving away one grand prize $25,000 makeover per week until April 3, 2005.

"We are thrilled to provide this great makeover experience to New Yorkers, just in time for Valentines Day," said Andrew Springate, vice president of Dr Pepper marketing. "Enjoying the smooth, rich taste of Diet Dr Pepper is a highly indulgent experience much like that of a luxurious makeover," added Springate.

Makeover-seekers participating in the New York City Marathon Makeover event will receive the star treatment, arriving in style by crossing the red carpet and velvet ropes, and being greeted by "paparazzi", before receiving one-on-one makeover tips from Evangelista and a team of stylists on how they can look their best for Valentine's Day.

"Valentine's Day is a time to shine and emphasize the positive," stated David Evangelista. "Doing your hair and make-up should be a fun and exciting experience, and Diet Dr Pepper's Marathon Makeover Event and tour is granting participants the opportunity to feel like a celebrity for a day within a fun- filled atmosphere." The following are Evangelista's Top 5 Makeover Tips to help get consumers started on looking their best for the big day:

* Accentuate, do not exaggerate - making yourself look soft and pretty is
always in fashion
* Trust your gut when figuring out what hair, makeup, and fashion look
best on you - this is how your style evolves
* When shopping for a new hairstyle, bring pictures of looks that you like
and think look best on you - this will help the hairstylist know where
you are mentally with your vision, a good stylist always makes the visit
a "Team" effort
* When choosing makeup colors that look best on you, always take into
consideration your skin tone and ethnic background
* Remember to always look in the mirror with a positive attitude, doing
your hair and makeup should be fun, not a chore



For more information about Diet Dr Pepper's Win a $25,000 New Look Instantly promotion, visit http://www.drpepper.com/.

Dr Pepper is a leading brand in the beverage portfolio of Plano, Texas- based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE:CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes Dr Pepper, 7 UP, Snapple, Mott's Apple Juice, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Slush Puppie frozen drinks, Clamato, Mr & Mrs Ts Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket Nectars and other well- known consumer brands. For additional information on Cadbury Schweppes and its products, visit http://www.cadburyschweppes.com/.


Source: Cadbury Schweppes Americas Beverages

CONTACT: Lourdes Diaz, +1-786-877-5984 (L. Diaz Cell),
Lourdes@msilver-pr.com, or Rosalie Huerta, +1-305-458-4823 (R. Huerta Cell),
Rosalie@msilver-pr.com, both of M. Silver Associates, +1-305-533-1111

Web Site: http://www.drpepper.com/
http://www.cadburyschweppes.com/


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