Bubblicious(R) Ad Featuring LeBron James to Debut On Super Bowl XXXIX

Bubblicious(R) Ad Featuring LeBron James to Debut On Super Bowl XXXIX

'B-Explosive(TM)' television campaign unveils new Bubblicious flavor: LeBron's Lightning Lemonade(R)

PARSIPPANY, N.J., Feb. 3 /PRNewswire/ -- Lightning will strike this Sunday when Cadbury Adams USA LLC debuts its explosive new television ad for Bubblicious, featuring basketball superstar and 2004 Rookie of the Year LeBron James, during Super Bowl XXXIX.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050203/NYTH168 )

The 15-second spot showcases LeBron James and his new sour raspberry Bubblicious flavor, LeBron's Lightning Lemonade, which was inspired by LeBron's explosiveness on the court. The ad will air for the first time during the big game on Sunday, February 6.

"The Super Bowl is the ultimate place for great advertising to air, so I'm really excited that my new Bubblicious TV ad will be seen for the first time on Sunday," said James. "LeBron's Lightning Lemonade tastes awesome."

In the ad, court lights snap on inside a deserted arena as LeBron strides onto the court chewing LeBron's Lightning Lemonade. "So much hype, so much pressure ... so much for letting it affect you," the announcer intones. The pressure obviously doesn't affect LeBron, as he effortlessly displays one of his signature moves while viewers are encouraged to "B-Explosive" with Bubblicious. The commercial marks Bubblicious' first return to television advertisement in several years.

"I can't think of a more exciting way to debut our new 'B-Explosive' campaign than the Super Bowl," said Blake Glenn, Brand Manager for Bubblicious. "This new spot showcases Bubblicious' tradition of explosive flavors -- and embodies LeBron James' explosive style, as well as introduces LeBron's first signature Bubblicious flavor

James inked a multi-year endorsement deal with Cadbury Adams USA in February 2004. To learn more about Bubblicious and LeBron's Lightning Lemonade, check out http://www.bubblicious.com/.

The new ad was created by J. Walter Thompson, New York.

ABOUT BUBBLICIOUS


For over 25 years, Bubblicious bubble gum, produced by Cadbury Adams USA LLC, has delighted kids with its explosive flavors, taste sensations and the ability to blow "the ultimate bubble." Introduced in 1977, Bubblicious is available in ten mouth-watering flavors: Watermelon Wave(R), Strawberry Splash, Twisted Tornado(R), Savage Sour Apple(R), Blue Blowout(R), Bubblegum, Gonzo Grape, Paradise Punch(R), Carnival Cotton Candy(TM) and NEW LeBron's Lightning Lemonade.

ABOUT CADBURY ADAMS USA LLC

Cadbury Adams USA LLC, based in Parsippany, NJ, is the U.S. confectionery business unit of London-based Cadbury Schweppes plc (NYSE:CSG), a global company that manufactures, distributes and markets branded confectionery and beverage products in approximately 200 countries. Cadbury Adams USA LLC's brand portfolio includes Bubbaloo(R), Bubblicious(R), Certs(R), Chiclets(R), Dentyne Ice(R), Dentyne Fire(R), Dentyne Tango(TM), HALLS(R), HALLS Fruit Breezers(R), Trident(R) and Trident White(R).

NOTE TO EDITORS: Multimedia assets available with this story include brand logos, jpeg images, text news release and video.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050203/NYTH168
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN7
PRN Photo Desk, photodesk@prnewswire.com
Source: Cadbury Adams USA LLC

CONTACT: Brooke Smith, LaForce & Stevens, +1-212-242-9353 ext. 135,
bsmith@laforce-stevens.com


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