Artest Finds New Spotlight

Artest Finds New Spotlight

'The Roc' Ad Campaign Features Bad Boy Hoopster

NEW YORK, Feb. 4 /PRNewswire/ -- Ron Artest has found a new place to hold court in his time away from the game of basketball, taking on a role in "The Roc"'s advertising campaign that launches this month. Artest was offered a spot in the ad by long-time friend and co-star of the campaign, Damon Dash.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050204/LAFRU6 )

"Ron and I have known each other for some time," says Dash, CEO of "The Roc." "Just as we were getting ready to shoot the campaign, I heard about his situation and contacted him about the opportunity immediately."

Prior to taking part in the ad shoot at Dash's Club NA in New York City, Artest was suspended from the roster spot as his team's top defensive player on November 21, 2004. A cup thrown by a spectator hit Artest, prompting a retaliation in which he ran into the stands and began fighting.

Joining Artest and as the stars at his new job are Dash, Karolina Kurkova, Naomi Campbell and Kevin Bacon in addition to Rachel Roy, Cam' Ron, Charlotte Ronson, Samantha Ronson and Seven among others. Created by Lipman NYC and shot by world renowned photographer, Mario Testino, the campaign incorporates the many aspects of "The Roc" lifestyle and its products/companies. Those include: Clothing lines Rocawear, the Damon Dash Collection, Team Roc, State Property, Rachel Roy and C. Ronson; new MP3 offering, the RocBox; Damon Dash Music Group; and movie production company Dash Films among other initiatives.

The print ad campaign will debut in the March issues of Details, Elle, GQ, Teen Vogue, V, Vanity Fair, Vibe, Vogue, W and XXL.

CO: Rocawear
ST: New York
IN: REA FAS ENT SPT
SU:

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050204/LAFRU6
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Rocawear

CONTACT: Brian Strong, HL Group, +1-212-529-5533 ext. 245,
+1-646-232-0651, for Rocawear


-------
Profile: intent