58% of Single Females Say They Would Give Up Sex for a Year for a Valentine's Day Date with Brad Pitt

58% of Single Females Say They Would Give Up Sex for a Year for a Valentine's Day Date with Brad Pitt

Lavalife Poll Also Reveals the Sexiest Movie Scenes Singles Would Like to Re-Create and This Year's Hottest Valentine's Gifts

NEW YORK, Feb. 8 /PRNewswire/ -- Brad Pitt recently became single again and, according to a poll on Lavalife.com, thousands of single females would go to extreme lengths to take advantage! Over half of 3,400 female respondents (58%) asserted that they would give up sex for an entire year in exchange for a Valentine's Day date with People Magazine's two-time Sexiest Man Alive. Twenty-one percent of those surveyed claimed that they would go to work naked to spend the holiday with Pitt.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050208/NYTU082LOGO )

When asked what they would do for a date with Jennifer Aniston, single men overwhelmingly responded (53% of over 3,500 males) that they would shave their heads completely bald.

Lavalife Corp., a subsidiary of Vertrue Incorporated (NASDAQ:VTRU), commissioned three separate surveys to gauge singles sentiments and preferences as Valentine's Day approached. The polls generated over 40,000 responses.

Other findings generated from the online poll, which was conducted the week of January 17, 2005, include:

* Fifty-four percent of singles asserted that their ideal gift this
Valentine's Day would be a plasma TV, followed by the newly released
iPod shuffle (24%) and the Motorola Razor V3 phone (14%)

* When asked about the sexiest film scenes to recreate this Valentine's
Day, more than one third of respondents (36%) are raring to imitate
Mickey Rourke and Kim Basinger's kinky kitchen scene from "9 1/2 Weeks".
Other sexy movie moments topping the list for singles were the ceramics
lesson in "Ghost" (27%), and Sharon Stone's interrogation in "Basic
Instinct" (22%)



Lavalife's unique approach celebrates and enhances the single lifestyle, rather than focus solely on relationships, and offers a personalized and interactive social journey for young, trendy singles. Lavalife wants this Valentine's Day to be a fun and stress-free holiday for the 68 million(1) singles in North America.

For more information on Lavalife -- and to review the results of other sexy singles polls, please visit http://www.lavalife.com/.

ABOUT Lavalife

Lavalife Corp., one of the leading providers of technology-based dating services, allows its members anytime, anywhere access to like-minded singles with revolutionary offerings like Lavalife(R) Mobile (http://www.lavalifemobile.com/). Founded in 1987, Lavalife markets its web and telephone products in over 66 markets across the United States, Canada and Australia. Lavalife's open-minded approach to dating allows members to choose how they want to "click" with other singles by offering three unique categories: dating, relationships and intimate encounters. Lavalife has attracted over 6 million unique members who exchange 1.3 million messages every day. Lavalife is a subsidiary of Vertrue Incorporated (NASDAQ:VTRU). For more information on Lavalife, visit http://www.lavalife.com/corp and http://www.lavalife.com/mediaroom.

(1) Source: Census Bureau/Statistics Canada

Any statements herein regarding the business of Lavalife that are not historical are "forward looking statements" that are intended to qualify for the safe harbor provisions from liability provided by the Private Securities Litigation Reform Act of 1995. Forward looking statements include, but are not limited to, any projections of earnings, revenues or other financial items; any statements of the Company's plans, strategies or objectives for future operations; statements regarding future economic conditions or performance; and any statements of belief or expectation. All forward-looking statements rely on assumptions and are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Risks and uncertainties that could affect the Company's future results include general economic and business conditions, the level of demand for the Company's products and services, increased competition and regulatory and legal matters and uncertainties. Additional discussion of these and other factors that could cause actual results to differ from those intended is contained in Vertrue's most recent Quarterly Reports on Form 10-Q and Annual report on Form 10-K as filed with the SEC.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050208/NYTU082LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Lavalife Corp.

CONTACT: US Media, Moira Curran, +1-212-242-9353, x198, or
mcurran@laforce-stevens.com; Canada Media, Alana Coleman, +1-416-599-0024 or
alana@mcipr.com, both for Lavalife Corp.

Web site: http://www.lavalife.com/


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