Falk eSolutions Partners With Fivia

Falk eSolutions Partners With Fivia

LONDON, February 8/PRNewswire/ --

- Falk's AdSolution to Integrate Fivia's AdFront to Provide Publishers
With One Platform for Order Entry, Billing, Revenue Reporting, and Ad
Management



Falk eSolutions, a global provider of ad delivery and
management solutions, announced today a strategic partnership with Fivia, the
European leader in online sales planning, order management, and revenue
reporting. The partnership will work towards integrating Falk's
industry-leading ad server, Falk AdSolution, with AdFront, Fivia's popular
ASP-based sales planning, revenue management and billing solution.



The Falk/Fivia partnership will allow for automatic data transfer between
several disconnected areas of an online publisher's business, including
insertion order entry and campaign management, giving online publishers a
comprehensive view of booked, forecasted, and actual ad delivery.



Currently, online publishers must use separate technologies for ad
serving than they use for order entry, inventory management, and revenue
reporting. This creates an extraordinary amount of extra work during the
sales, trafficking and billing processes of running a campaign.



"There is so much duplication of effort when managing a campaign from IO
through campaign delivery. Ad operations teams must enter the same
information twice and monitor two or more independent systems," says Thomas
Falk, CEO of Falk eSolutions AG. "Our customers have demonstrated tremendous
interest in a system that combines order entry, revenue reporting,
trafficking, serving and billing in one integrated package."



Falk AdSolution combined with Fivia AdFront will create that package.
While Falk will continue to support other leading order/revenue management
providers and Fivia will work with other ad servers, AdFront will become an
integrated product module of Falk AdSolution for customers interested in
streamlining the overall process.



Falk's Interactive Marketing Suite of products includes AdSolution(TM) ad
serving and management technology and MailSolution(TM) email/SMS/fax
marketing management toolset. Falk AdSolution(TM) is engineered to increase
delivery performance, streamline administrative workflow and dramatically
reduce operating costs for online publishers, advertisers and agencies.
Advanced product features include 100% rich media compatibility, automatic
revenue optimization, sophisticated targeting, real-time reporting, and an
easy-to-use online interface.



Fivia's AdFront provides sophisticated proposal, inventory and workflow
management for online advertising, email marketing and other channels. Online
publishers can automatically create insertion orders, track order status and
compensation, accurately project online ad inventory and optimize sales at
one end, and automatically generate invoices based on IO and actuals, over-
and under-delivery to reduce accounts receivable days and administrative
costs on the other end.



"This partnership will help online publishers save a
tremendous amount of time and money by simplifying their processes, reducing
errors and optimizing their workflow," says Frederic Sadarnac, Directeur
General for Fivia. "This will become the only end-to-end product on the
market, one that combines a market-leading ad server with the administrative
tools that every website needs."



About Falk eSolutions



Founded in 1998, Falk eSolutions AG is a leading provider of
online ad delivery and management solutions for publishers and advertisers,
including Falk AdSolution(TM), AdSolution|rx(TM), AdSolution|fx(TM), and
MailSolution(TM). The AdSolution(TM) interactive ad management suite is
engineered to increase delivery performance, streamline administrative
workflow and dramatically reduce operating costs for customers. AdSolution is
used by over 150 publishers, agencies and marketers worldwide, including,
AtomShockwave, IDG, A&E Television Networks, MediaCom, Universal McCann, and
Mediaedge:cia. Learn more at www.falkag.com.



About Fivia



With customers like Lycos, Wanadoo, Tiscali, WebAds and more,
Fivia is the leader in Europe's growing market for inventory and billing
management applications. Fivia AdFront 4.5 is a very deep application
developed over more than 5 years to focus specifically on the needs of
Internet advertising, including CPM, CPC and CPA billing models, billing
based on actual ads served, and inventory control. AdFront interfaces with ad
servers like AdSolution, accounting systems like Oracle/PeopleSoft, SAP and
others, and contact management systems. For more, please see www.fivia.com




Contacts:

Andrew Gerrard
d-marketing
+44-(0)-1276-475632
andrew@d-marketing.co.uk

Frederic Sadarnac
Fivia
+33-1-43-79-22-68
fsadarnac@fivia.com



Source: Falk eSolutions AG

Andrew Gerrard, d-marketing, Tel: +44-(0)-1276-475632, andrew@d-marketing.co.uk, Frederic Sadarnac, Fivia, Tel: +33-1-43-79-22-68, fsadarnac@fivia.com


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