France's Daxon, A Redcats Company, Integrates Qwiser(TM) Salesperson Search and Navigation to Increase Online Sales

France's Daxon, A Redcats Company, Integrates Qwiser(TM) Salesperson Search and Navigation to Increase Online Sales

HERZLIYA PITUACH, Israel and PARIS, France, February 8/PRNewswire/ -- Celebros Ltd., a leading provider of search and navigation solutions for
e-commerce sites announced that Daxon SA, a subsidiary of the Redcats Group,
has implemented Qwiser(TM) Salesperson in its www.daxon.fr store.



The Celebros team implemented Qwiser(TM) Salesperson's in under one week,
allowing Daxon shoppers to immediately experience the benefits of the new
on-site search and navigation solution, developed to meet the needs of both
online stores and their shoppers.



Christian Delabre, E-Commerce Manager at Daxon (Movitex SA), said, "We
were very much aware that our site needed to upgrade its existing search
engine. It was frustrating to our potential customers to carry out tedious
search and receive imprecise results. We wanted search that was intuitive,
accurate, and user-friendly. After looking into the available products, we
learned that Celebros' cost-effective solution is the most advanced in the
market and has already proven itself in the US market by significantly
increasing sales for online stores."



Qwiser(TM) behaves like a live salesperson, attentive and understanding,
engaging shoppers in interactive dialogue, helping them to refine the results
of their search by asking refinement questions that are dynamically-generated
directly from their search queries. Qwiser(TM) understands what shoppers want
and immediately presents relevant results.



Thanks to its ability to effectively handle all types of query terms,
phrases and concepts, as well as to correct misspellings, Qwiser Salesperson
transforms shopping into a simple and rewarding activity both for shoppers
and online stores. The solution ensures that every contact with the shopper
is an opportunity to make a sale. All queries lead to relevant results even
when the desired item is not carried by the store - a case where Qwiser(TM)
suggests relevant, alternative products, ensuring that a 'zero results'
situation carries the potential to make a sale possible.



According to Michel Auren, Celebros' Director of Sales for France, "Good
on-site search is the key to increasing sales in online stores. Qwiser(TM)
goes much further than other available solutions with all the features and
capabilities to make it a truly end-to-end solution that manages all aspects
of shopping in online stores. We are happy that Daxon has joined our growing
list of customers that see the bottom-line advantages of having implemented
Qwiser Salesperson."



Daxon SA, a mail order catalogue company, is located in France's Lilloise
region. Established more than 55 years ago, it is a subsidiary of the PPR
Group, and dresses 3.5 million European women. Daxon has gained an
international reputation through the fashionable items it offers in its
catalogues and more recently, in its online store (www.daxon.fr) where
fashion combines the classic with the modern, and elegance with allure -
creating the image of today's mature woman.



Celebros Ltd. (www.celebros.com), founded in 2000, is a leading provider
of advanced search and retrieval solutions for online stores and e-commerce
sites. Celebros has offices in the US, Germany, France, UK and Israel.



Celebros Contact

Benzi Serebro, VP Sales
benzi@celebros.com
Tel: +44-(0)870-366-5247



Source: Celebros Ltd.

Celebros Contact: Benzi Serebro, VP Sales, benzi@celebros.com, Tel: +44-(0)870-366-5247


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