XA to Produce 2005 GLAAD Media Awards

XA to Produce 2005 GLAAD Media Awards

More Than 5,000 People to Attend the Three Ceremonies

CHICAGO, Jan. 26 /PRNewswire-FirstCall/ -- XA, Inc., (OTC BB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, announced today they have been named event agency of record for the 2005 GLAAD MEDIA AWARDS, the annual ceremony honors the media that most fairly and accurately represents the lesbian, gay bisexual and transgender community.

XA will produce these prestigious events in New York, Los Angeles and San Francisco. The 16th Annual GLAAD Media Awards will be televised in spring 2005. The announcement was made at the summer 2004 Television Critics Association meeting in Los Angeles.

The GLAAD Media Awards are held yearly on the East and West Coasts to recognize and honor the media for their fair, accurate and inclusive representations of the LGBT community and the issues that effect their lives. The event recently honored Sex and the City, The Oprah Winfrey Show, Queer Eye for the Straight Guy, Bend It Like Beckham, Univision's Primer Impacto, and ABC's Primetime Thursday. Past special honorees have included Ellen DeGeneres, Elizabeth Taylor, Rosie O'Donnell, Antonio Banderas, Diane Sawyer, Eric McCormack, Paris Barclay, and Julianne Moore. The GLAAD Media Awards also honor achievements in theater, music, print media, and advertising.

Marketers spent $152 billion in event marketing in 2003, up about 15% since 2002. In 2003, budgets for event marketing reached an average of $901,935, according to PROMO's 2004 Event Marketing Study. (Source: PROMO Magazine, January 1, 2005)

About GLAAD

Founded in 1985, GLAAD is the nation's lesbian, gay, bisexual, and transgender media advocacy organization. GLAAD is dedicated to promoting and ensuring fair, accurate, and inclusive representation of people and events in the media as a means of eliminating homophobia and discrimination based on gender identity and sexual orientation.

About XA

XA has full service offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, Chairman and CEO Frank Goldstin and his team have been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.

Company: Investors: Media:
Lara Shipp Truc Nguyen Stan Froelich
XA VP, Investor Relations VP, Media Relations
312-397-9100 ext. 2399 Stern & Co. Stern & Co.
lara@expagency.com 212-888-0044 212-888-0044
tnguyen@sternco.comsfroelich@sternco.com


Source: XA, Inc.

CONTACT: Lara Shipp of XA, +1-312-397-9100, ext. 2399,
lara@expagency.com , Investors, Truc Nguyen, VP, Investor Relations of Stern &
Co., +1-212-888-0044, tnguyen@sternco.com , or Media, Stan Froelich, VP, Media
Relations of Stern & Co., +1-212-888-0044, sfroelich@sternco.com

Web site: http://www.expagency.com/


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