McDonald's(R) Hits the Streets With Cutting Edge Technology to Connect With Youth

McDonald's(R) Hits the Streets With Cutting Edge Technology to Connect With Youth

Davis Elen Advertising and Gamut Industries Launch Innovative Mobilestr33t(TM) Web-Based Campaign With Unprecedented Electronic Offers on January 25th

PORTLAND, Ore., Jan. 25 /PRNewswire/ -- Davis Elen Advertising & Public Relations has teamed up with Gamut Industries(TM) to provide McDonald's young adults in Oregon and SW Washington a new way of connecting by logging onto mobilestr33t.com for a variety of free instant electronic offers, such as cell phone wallpapers and ringtones, and capabilities for mobile coupons.

"This dynamic partnership provides local McDonald's in Oregon and SW Washington with a unique opportunity to reach out to its youth and offer them futuristic mobile options which can meet their needs," said Kim Bayer, McDonald's Northwest Regional Manager. "As a leader in the food industry, McDonald's continues to pave the way for young adults by offering them a variety of choices through mobile communications, which is so much a part of their world," added Bayer.

The www.mobilestr33t.com Web site will be a focal point for the McDonald's Northwest markets starting on January 25th and will feature several "give-away offers" during the limited-time test period. Included in the offers will be free cell phone ringtones and wallpaper, which feature a wide range of chart-topping artists such as Usher, Ja Rule, Outkast, and Maroon5, as well as classics like The Who and AC/DC. The give-aways will also offer favorite sports team, TV show, and popular film theme music, such as the University of Oregon Fight Song and James Bond 007.

"The food coupon offer, which is only one part of our whole Mobilestr33t campaign, will be delivered by a proprietary mobile couponing technology," said David Moranville, Managing Partner of Gamut Industries. "Our mobile coupons are the first that can be instantly redeemed without special training or infrastructure changes at the retailer level."

Last year, consumers spent 16.2 billion dollars globally on downloadable data services including cell phone ringtones and wallpaper. "Mobile technology is rapidly moving from a voice-to-voice tool to an exciting new communications system, and our young customers are clearly the quickest to adapt," said Bob Elen, President/COO, Davis Elen Advertising in Los Angeles. "In order for McDonald's of Oregon and SW Washington to be the first to offer these exciting new products and services, we needed to find and partner with the most advanced technology firm possible in the web based mobile arena. We're happy to have found that partnership with Gamut Industries," added Elen. "This project will turn a lot of heads."

With the January 25th launch, the public will have the opportunity to log on to mobilestr33t.com, which supports most phone service providers, to immediately receive their free offers. See website for offer details.

For a complete listing of information regarding Davis Elen Advertising, Gamut Industries, and McDonald's, please visit their respective Web sites at: www.daviselen.com, www.gamut.net, and www.mcdonalds.com.

McDonald's

McDonald's is the world's leading food service retailer with more than 30,000 local McDonald's restaurants serving 47 million customers each day in approximately 120 countries. More than 70 percent of McDonald's restaurants around the world are owned and operated by independent, local businessmen and women.

Davis Elen Advertising

Founded in 1925, Davis Elen is one of the largest, privately held, independent agencies in the country, with offices in Los Angeles, San Francisco, San Diego, and Portland. Subsidiaries include: Castells & Asociados in Los Angeles, Carisma in Mexico City, and Davis Elen Delphys in Tokyo.

Gamut Industries

Gamut Industries develops applications and content for wireless communications on any platform and for any type of mobile device. Its clients and partners have included Disney, QUALCOMM, Sprint, Verizon, China Unicom, Vivo, and Samsung.


Source: Davis Elen Advertising

CONTACT: Julie Edwards of Davis Elen Advertising & Public Relations,
+1-503-241-7781, ext. 5, or cell, +1-503-407-6286; or David Moranville of
Gamut Industries, +1-451-217-7047, or cell, +1-925-984-1691

Web site: http://www.mobilestr33t.com/

Web site: http://www.mcdonalds.com/

Web site: http://www.gamut.net/

Web site: http://www.daviselen.com/


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