eTail 2005 Conference Utilizes RichFX's Rich Catalog Technology With Video for Online Brochure

eTail 2005 Conference Utilizes RichFX's Rich Catalog Technology With Video for Online Brochure

NEW YORK, Jan. 25 /PRNewswire/ -- RichFX, the leading provider of online visual merchandising solutions, recently leveraged Rich Catalog to bring the eTail 2005 conference brochure online. What was once a collection of slow loading PDF files is now a slick, virtual page-flipping feature. For the first time, eTail's brochure is easy to navigate and browse right from its website -- without requiring downloads or plugins.

Seamlessly integrated with eTail's website, the online brochure contains many of Rich Catalog's standard features such as email-to-a-friend, table of contents and multiple page views. One of the more exciting aspects of eTail's 20-page online brochure is the incorporation of video. Leveraging video assets from last years eTail show in the online brochure creates a fun and exciting way to build momentum for the 2005 conference. This new Rich Catalog feature, known as dynamic overlays, also offers the ability to incorporate most rich media assets within the catalog. For example, dynamic overlays enable retailers to highlight or update product information by placing a transparent or opaque Flash object directly over the photograph giving shoppers out-of stock and sale updates.

Christophe Cremault, Vice President of Marketing for RichFX explains, "eTail is a valuable conference for our company and our customers, and we are thrilled that they have chosen our technology to bring their print brochure online. We are confident that turning their print brochure into an interactive marketing tool will be a tremendous benefit for the show -- attracting more attendees, and creating more buzz."

Be sure to stop by RichFX booth #41 at the eTail conference, JW Marriott Desert Springs, Palm Desert, CA February 14th-17th, 2005.

To view the eTail 2005 online brochure, visit http://www.wbresearch.co.uk/etail/brochure.html

To learn more about RichFX, please visit http://www.richfx.com/.

About RichFX


RichFX is the market leader in online visual merchandising solutions, enabling retailers to leverage existing visual assets and turn them into powerful and cost-effective marketing tools. Since 1997, RichFX has been combining its online merchandising expertise, patented technology and consumer research to offer solutions that enable online and multi-channel retailers to achieve measurable results. Repeated analyses have demonstrated that RichFX solutions increase conversion rates and total e-commerce sales by boosting comfort levels and buying confidence online. RichFX. Bring it online.

Contact Information:

Sarah Glasser
RichFX, Inc.
(646) 274 3912
sarahg@richfx.com


Source: RichFX

CONTACT: Sarah Glasser of RichFX, Inc., +1-646-274 3912,
sarahg@richfx.com

Web site: http://www.richfx.com/
http://www.wbresearch.co.uk/etail/brochure.html


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