Zone4Play Releases ZoneITS, a Proprietary Technology for Wireless Gaming Services

Zone4Play Releases ZoneITS, a Proprietary Technology for Wireless Gaming Services

WILMINGTON, Delaware, January 26/PRNewswire/ --

- ZoneITS Enables the Delivery of Java Fixed Odds, Sports Book, Lottery
and Skill Base Services Over Wireless Devices



Zone4Play, Inc. (OTCBB: ZFPI), a leading developer and provider of
multi-platform interactive gaming solutions, announced today that it has
released ZoneITS, it's revolutionary proprietary technology that enables the
delivery of wireless Java based applications for fixed odds, Sports book,
Lottery and skill based gaming services. The initial deployment of this
innovative technology took place last week when Zone4Play announced its deal
with Coral Euronet. Furthermore, ZoneITS innovative solutions will be
formally reviewed later this week at the Mobile Gambling Summit in London,
England.



ZoneITS, a component of Zone4Play's Wireless gaming solution, is a
designated server that creates an API between the client-side (handset side)
and the bookmaker's back office. ZoneITS's main function is to manage all
incoming requests from the mobile or wireless devices and integrates them
into a third party system.



ZoneITS creates a single uniform protocol between the wireless client and
the terminal, thus dramatically shortening the integration, testing, repair
and monitoring processes. All these processes can now take place in the
server environment; without any need for modifying the handsets' basic code.



This new architecture increases security and creates an additional buffer
between the client and the server; making the content transferred between
wireless clients and the terminal uniformly encrypted.



Zone4Play's CTO, Shachar Schalka states, "Zone4Play offers a complete
gaming solution. Our clients essentially plug into our system, and generate
revenue. The solutions run on J2ME, Brew and WAP platforms, and deliver a
unique and quality user experience. The system is currently operational on
more than 40 different handsets. The solution includes registration, account
management, and features ancillary to web based account management services."



About Zone4Play.



Zone4Play Inc. (OTCBB: ZFPI) develops interactive game technology that
provides an end-to-end solution, allowing service providers to deliver games
to their subscribers over multiple network platforms such as interactive TV,
wireless networks and the Internet, internally run, by the provider, or
accessed from Zone4Play hosting environment. Zone4Play's cross-platform
technology enables a subscriber to play a game on different platforms, with
the same virtual account balance and user information, allows games to be
played across service providers and allows their subscribers to interact with
other subscribers from different service providers.



For further information, please visit: www.zone4play.com



Safe Harbor



This press release may contain forward-looking statements within the
meaning of the "safe harbor" provisions of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are based on the current
expectations of the management of Zone4Play only, and are subject to a number
of factors and uncertainties that could cause actual results to differ
materially from those described in the forward-looking statements. The
following factors, among others, could cause actual results to differ
materially from those described in the forward-looking statements: changes in
technology and market requirements; decline in demand for Zone4Play's
products; inability to timely develop and introduce new technologies,
products and applications; loss of market share and pressure on pricing
resulting from competition, which could cause the actual results or
performance of Zone4Play to differ materially from those contemplated in such
forward-looking statements. Zone4Play undertakes no obligation to publicly
release any revisions to these forward-looking statements to reflect events
or circumstances after the date hereof or to reflect the occurrence of
unanticipated events. For a more detailed description of the risk and
uncertainties affecting Zone4Play, reference is made to Zone4Play's reports
filed from time to time with the Securities and Exchange Commission.



This press release and other releases are available on www.zone4play.com
and www.portfoliopr.com.



CONTACTS:
Zone4Play Agency Contacts:
Idan Miller Adam Handelsman/Alysha Crouse
SVP Marketing & Sales 5W Public Relations
+1-646-432-5586 +1-212-999-5585
imiller@zone4play.com ahandelsman@5wpr.com



Source: Zone4Play (Israel) Ltd.

Idan Miller, SVP Marketing & Sales, Zone4Play, +1-646-432-5586, imiller@zone4play.com; Agency Contacts: Adam Handelsman/Alysha Crouse, 5W Public Relations, +1-212-999-5585, ahandelsman@5wpr.com


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