Top Advertising Newsletter Revamps - AdBumb Is Better Than Ever

Top Advertising Newsletter Revamps - AdBumb Is Better Than Ever

AdBumb, Inc. Overhauls Newsletter

NEW YORK, Jan. 6 /PRNewswire/ -- AdBumb, Inc., the nation's #1 online advertising newsletter, today announces a major design and formatting overhaul. With clearer graphics and typeface, and a more sophisticated overall motif, the revamped AdBumb stands poised to expand its reach within the online advertising community.

The recent installation of Editor-in-Chief Elizabeth Hines marked a turning pointing in the history of the nearly five-year-old newsletter: "My hope is that AdBumb continues to build on its position as the first place people go to find out what's really going in this business - innovations, failures, the whole gamut." AdBumb's fresh look coincides with the publication's desire to embrace a more serious tone while still maintaining both the savvy and the trademark wit its readers depend on.

In this vein, the newsletter has already released its first news special: a hard-hitting look at spyware and its effect on the online advertising industry (available here: http://www.adbumb.com/special.html). Additionally, the publication recently released a special holiday issue: a list of the top- ten media "must-buys" for the holiday season, compiled with the help of industry experts.

As always, AdBumb remains committed to serving as the primary source for advertisers looking to reach people in the industry. "As a network looking to grow there is no better place to advertise than the AdBumb, and I would recommend it for anyone who is looking to get in front of the right people fast," said Michael Katz of Midaddle. "We wouldn't have grown to the point we are at today without advertising in the AdBumb newsletter."

Joe Speiser, CEO of AzoogleAds concurs: "If you want to put yourself in front of the most influential people in the online industry, put yourself in AdBumb."

In addition to the new look of the newsletter's HTML version, subscribers are now also able to receive the weekly newsletter as a text-only document if they so choose. "We want our readers to have a choice about how they receive their content," Hines said. "We know their time is valuable and want them to feel comfortable with what appears in their Inboxes."

Named the top publication for media buyers by Marketing Sherpa, AdBumb has long been hailed by insiders as an essential voice in industry conversation. Daniel Todd, CEO of MetricsDirect, has praised AdBumb for its ability to "gather together the appropriate people to discuss many of the pressing and valid issues regarding online media," and applauded the newsletter's ability to present information "in a fun and irreverent manner which makes [reading] it all the more enjoyable."

And there's more fun yet to come. Recently, the newsletter spun off its ever popular "Media Compost" section into a separate, bi-weekly, publication, in the effort to provide its readers with the timeliest information available. And the recent installation of Arthur J. Barbato as Director of Advertising speaks to the enormous growth the newsletter has undergone since its rebirth just two months ago.

"New Media Advertising is the fastest growing sector of advertising and AdBumb is the fastest growing eZine for New Media insiders, bar none," Barbato offered. "You need to get your target market's attention and keep it. How do you do that? Well, if you're an industry insider, a 700 X 700 display in AdBumb is like Goldie Locks' proverbial perfect bowl of oatmeal: it's just right."

Founded in June of 2001 by Pesach Lattin, AdBumb is published weekly, and is made available free of charge to its more than 25,000 subscribers, nearly half of whom are either publishers or members of sales teams.

Contact:
Elizabeth G. Hines
editor@adbumbinc.com
phone:(212) 777-6446
fax: (212) 202-6258



This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.


Source: AdBumb, Inc.

CONTACT: Elizabeth G. Hines of AdBumb, +1-212-777-6446, or fax,
+1-212-202-6258, editor@adbumbinc.com

Web site: http://www.adbumb.com/


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