SEGA Expands the Distribution of Its Products in Greater China

SEGA Expands the Distribution of Its Products in Greater China

SEGA Enters into an Exclusive Distribution Agreement Granting AtGames Exclusive Rights to Distribute a Wide Range of Packaged SEGA Game Software Products, OEM Products and Downloads of SEGA Game Software Products in Greater China

TOKYO, Jan. 6 /PRNewswire/ -- SEGA(R) Corporation today announced that it entered into an Exclusive Distribution Agreement with AtGames(R) Holdings, Ltd. Under the Exclusive Distribution Agreement, SEGA has granted AtGames the exclusive right to distribute a broad range of packaged SEGA game software products, OEM products and downloads of SEGA game software products in mainland China, Taiwan and Hong Kong (a.k.a. Greater China). This Exclusive Distribution Agreement further establishes SEGA's commitment to expand the distribution of SEGA game products throughout Greater China across a wide range of distribution channels. "We are excited about this opportunity to establish SEGA's brand in the highly competitive market of Greater China and look forward to being able to reach a whole new audience through the efforts of AtGames," said Hisao Oguchi, President and COO of SEGA. "We expect that, with both companies working closely together, we will be successful in capitalizing on the phenomenal growth in the Greater China game markets and in launching innovative interactive products from Greater China for sale throughout the world," added Dr. Ping-Kang Hsiung, founder and CEO of AtGames.

Under the Exclusive Distribution Agreement, AtGames will have the exclusive right to distribute in Greater China a wide range of packaged SEGA game software products for play on certain past, current and future video game platforms. These platforms include, among others, the Sony PlayStation 2, Microsoft Xbox, Nintendo GameCube, personal computer, Nintendo GameBoy DS and Sony PlayStation Portable. SEGA has also granted AtGames the exclusive right to sell in Greater China a wide range of SEGA game software products via downloading for play on certain past, current and future video game platforms, including mobile phones and PDAs.

SEGA has also granted AtGames the exclusive right to sell SEGA software products for SEGA's proprietary platforms (e.g., SEGA Master System, SEGA Game Gear, SEGA Genesis (MegaDrive) System, SEGA Saturn System, SEGA 32X, SEGA CD and SEGA Dreamcast System) bundled together with an emulator for these SEGA proprietary platforms to original equipment manufacturers, chip makers and other product manufacturers in Greater China. In turn, these original equipment manufacturers, chip makers and other product manufacturers will incorporate these bundles into products for sale throughout the world.

About SEGA

SEGA(R) Corporation is a worldwide leader in interactive entertainment both inside and outside the home, encompassing consumer business, amusement machine sales and amusement center operations. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA(R) Corporation's Web site is located at http://sega.jp/.

About AtGames

AtGames(R) Holdings, Ltd. develops innovative interactive entertainment products for worldwide distribution. Founded in 2001 by veterans in digital media and information technology industries, AtGames(R) has distribution channels in the United States, Japan, Greater China, and the rest of Asia as well as in Latin America. AtGames(R) maintains product development facilities at various locations. AtGames(R) Holdings Ltd.'s website is http://www.atgames.net/.

NOTE: The company names and product names are the registered trademark of each respective company.

Contacts:

(Greater China)
Jodie Y. Lee
AtGames Greater China, Ltd.
jlee@atgames.net

(Bermuda)
Ping-Kang Hsiung, Ph.D.
AtGames Holdings, Ltd.
pkh@atgames.net

(Japan)
Nana Ishizawa
SEGA Corporation
+81(3) 5736 7037
IshizawaN@soj.sega.co.jp

(U.S.A.)
Bret Blount
SEGA of America, Inc.
+1 (415) 701 4124
bret.blount@segaamerica.com

(China)
Xia Yong
SEGA (SHANGHAI) SOFTWARE CO., LTD.
+86 (21) 6447 6212
xiayong@sega-wow.com

(Europe)
Lynn Daniel
SEGA Europe Ltd.
+44 (0) 208 996 4456
daniell@soe.sega.co.uk

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.


Source: AtGames(R) Holdings, Ltd.

CONTACT: (Greater China) Jodie Y. Lee, AtGames Greater China, Ltd.,
jlee@atgames.net; (Bermuda) Ping-Kang Hsiung, Ph.D., AtGames Holdings, Ltd.,
pkh@atgames.net; (Japan) Nana Ishizawa, SEGA Corporation, +81(3) 5736 7037,
IshizawaN@soj.sega.co.jp; (U.S.A.) Bret Blount, SEGA of America, Inc., +1-415-
701-4124, bret.blount@segaamerica.com; (China) Xia Yong, SEGA (SHANGHAI)
SOFTWARE CO., LTD., +86 (21) 6447 6212, xiayong@sega-wow.com; or (Europe)
Lynn Daniel, SEGA Europe Ltd., +44 (0) 208 996 4456, daniell@soe.sega.co.uk

Web site: http://sega.jp/

Web site: http://www.atgames.net/


-------
Profile: intent