Onstation Unveils New Email-Based Customer Lifecycle Management Solution at the 2005 National Automobile Dealers Association Convention

Onstation Unveils New Email-Based Customer Lifecycle Management Solution at the 2005 National Automobile Dealers Association Convention

New e-Advantage Solution Helps Automotive Dealerships Expand Their Businesses With Automatic, Personalized Email Communications

NEW ORLEANS, Jan. 29 /PRNewswire/ -- OnStation Corporation, the leading provider of automatic email-based customer lifecycle management (CLM) solutions for automotive dealerships and service centers, today unveiled e-Advantage(TM), a powerful, automatic customer communications solution. The announcement was made this week at the 88th National Automobile Dealers Association (NADA) annual convention and exhibition in New Orleans, Louisiana (Booth #3969).

"We designed e-Advantage with one thing in mind: expanding a dealership's business by maximizing the value of its existing customer base," said Phillip Whalen, President and CEO of OnStation. "e-Advantage grows sales and service revenues and increases customer satisfaction while requiring absolutely no effort on the part of the dealership. Simply put, it works for them with no work by them."

Designed to immediately acquire more than 20 percent of current customer email addresses, e-Advantage automatically sends timely lifecycle communications to help dealerships strengthen their customer relationships and drive bottom line results. It does this through highly personalized, targeted emails that seize strategic selling opportunities and capture real-time customer feedback. Delivered as an on-demand service, e-Advantage automatically:

-- Creates, targets and delivers all types of customer communications
-- Works for all dealership profit centers in sales, F&I and fixed
operations
-- Integrates with the dealership's DMS to target and time email
communications with pinpoint accuracy



Whalen continued, "Considering that over 75 percent of consumers prefer to be contacted via email, email-based CLM is the most effective and economical way for dealerships to drive their revenues. With e-Advantage, dealerships can immediately acquire email addresses for their customers and begin email communications right away."

OnStation e-Advantage drives revenue in sales, F&I and fixed operations with a rich library of email communications that are automatically customized for the intended recipient and that go to work for each department at precisely the right moment, including:

-- Mileage and time-driven manufacturer recommended service reminders
-- Promotions prior to lease, finance and warranty expiration
-- Mileage-based sales promotions and seasonal service specials
-- Sales and service thank you notes and satisfaction surveys



"We've been looking for a tool like OnStation e-Advantage!" said Shaun Del Grande, President of Del Grande Dealer Group. "It is simple and effective; our customers are loving it, and it has made us money from day one. It is the biggest no-brainer for any car dealership interested in Customer Relationship Management. My advice to any dealership is to try it -- you'll love it!"

According to Jim Privitt, Fixed Operations Director of Park Cities Ford, "OnStation has been phenomenal. They have acquired more than 5,000 email addresses for us in a very short time. Our online appointment setting has increased dramatically and our customers appreciate the timeliness of email communications even more than I imagined. We've virtually had to do nothing extra here at the dealership -- except take care of the extra customers that OnStation is bringing in the door."

OnStation e-Advantage is available immediately. Pricing begins at $799 per month.

About OnStation Corporation

OnStation is the leading provider of automatic email-based customer lifecycle management (CLM) solutions for automotive dealerships and service centers. Leveraging the industry's leading email acquisition and management technology, OnStation's on-demand solution automates customer communications through strategically timed and targeted emails that maximize customer satisfaction and loyalty and increase lifecycle vehicle sales and service revenue. OnStation partners with automotive dealerships and service centers to expand relationships with customers and build more profitable businesses. For more information about OnStation call 650-292-0200 or visit www.onstation.com.


Source: OnStation Corporation

CONTACT: Bob Vieraitis of OnStation Corporation, +1-650-292-0160, or
bvieraitis@onstation.com; or Sara Brewer of Thunder Factory, +1-650-286-7351,
or sbrewer@thunderfactory.com, for OnStation Corporation

Web site: http://www.onstation.com/


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