Holton Teitelman and Gury Teams Up With Cottman Transmission and Terry Bradshaw in New National Campaign

Holton Teitelman and Gury Teams Up With Cottman Transmission and Terry Bradshaw in New National Campaign

AMBLER, Pa., Jan. 26 /PRNewswire/ -- Holton Teitelman and Gury, a firm located in the Philadelphia Metro Market, has recently completed a multi-media campaign for Cottman Transmission featuring sports personality Terry Bradshaw. Cottman Transmission is the largest transmission specialist in the country with more than 400 centers coast-to-coast.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050126/PHW023 )

The brands messaging is being led by a field general who knows a bit about beating the competition in Mr. Bradshaw. Bradshaw is a four-time Super Bowl- winning quarterback and two-time game MVP, a four-time EMMY Award winner for his position as a key NFL studio personality for FOX NFL Sunday and co-owner of FitzBradshaw Racing, one of the leading driving teams on the NASCAR Circuit.

The campaign features a media mix consisting of television, radio, print and direct mail. The television spots, which feature Bradshaw inside a Cottman location, use humor to drive Cottman's core message home: fast, reliable transmission repair at a great price. Two :30 spots were produced - one educational in nature and the other competitive versus the cost/experience of a transmission repair experience at a new car dealer. The spots close on Cottman's new positioning line, "America's Transmission Specialists."

Todd Leff, CEO of Cottman Transmission, said, "We asked HTG to take us in a new direction for 2005 and they really delivered. They understand our consumer and the campaign strikes just the right emotional chord. Terry was used very effectively and we look for the new campaign to have a significant impact on sales and brand awareness over the coming year."

Holton Teitelman and Gury creative credits go to Glenn Gury, Partner/Creative Director; Bob Peischel, Associate Creative Director/Copy and Drew Sentivan, Associate Creative Director/Art. The television spots were filmed in Raleigh, NC, by NFL Films, Mt. Laurel, NJ: Rob Markopoulos, Director; Marie Patriarca, Executive Producer; John Rusk, Producer; Hank McElwee, Director of Photography.

Holton Teitelman and Gury is located at 7 East Skippack Pike, Ambler, PA 19002. With capitalized billings of $20MM, HTG's client roster includes Cottman Transmission, Drinker Biddle Reath LLC, Harleysville National Bank, Herr Foods, Holy Redeemer Health System, Houston Pest Management, L A Weight Loss Centers Inc. and Worldwide Stereo, among others. For more information about the company, please visit http://www.htgadv.com/.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050126/PHW023
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Holton Teitelman and Gury

CONTACT: Nina Zucker Associates, +1-610-667-0706 or nzapr@aol.com, for
Holton Teitelman and Gury

Web site: http://www.htgadv.com/


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