Dodge Dakota Pickup Truck and EB Games in Search of Las Vegas' Best Pick-Up Spots

Dodge Dakota Pickup Truck and EB Games in Search of Las Vegas' Best Pick-Up Spots

Las Vegas Residents Invited to Nominate Their Favorite Pick-Up Spots for a Chance to Win a New 2005 Dodge Dakota

* "Key to the Best Pick-Up Spots" Nominations Collected Online at www.DodgePickUpSpots.com and EB Games stores

AUBURN HILLS, Mich., Jan. 26 /PRNewswire/ -- Dodge and EB Games are conducting a city-wide search to identify the best spots in eight different categories for picking up everyday favorite things and will send one Las Vegas resident home with the keys to a new 2005 Dodge Dakota.

"Through the 'Keys to the Best Pick-Up Spots' promotion, Dodge is recognizing establishments that share the best-in-class status with Dakota, America's largest, most powerful mid-size pick-up truck," said Fred Diaz, Director Dodge Communications, Chrysler Group. "Those who vote for their favorite pick-up spot will be entered in a contest to win a new Dakota to transport them to their favorite spots."

Beginning Feb. 12, 2005, "Best Pick-Up Spot" nominations will be collected online at http://www.dodgepickupspots.com/ and 9 EB Games Stores (Electronics Boutique Holdings Corp.) located throughout the Las Vegas metropolitan area. Upon submitting a pick-up spot nomination, consumers' names will be placed in a drawing for a chance to receive one of 40 keys that could start a new 2005 Dodge Dakota.

The only V-8 in its class, Dodge Dakota is in search of the best spots to pick up items in eight different categories:

* Sports, weather and news updates (newspaper, television and online resource)

* Carryout meal

* Sporting or outdoor equipment and gear (football, camping, fishing, hunting, etc.)

* Manly tools (air compressor, backhoe, wood chipper, nail gun, etc.)
* The big game or race on TV (sports bar)
* A cup of "joe" and the paper
* Gifts to impress my significant other
* Gambling game at a casino



Nominations will be accepted through Feb. 26, 2005. To claim "Best Pick- Up Spot" status, stores/retailers that are nominated must receive the most votes in their respective category.

On Saturday, March 12, keys will be tried and turned at a local EB Games Store (event details to be announced at a future date). The lucky contestant whose key starts the vehicle will win an all-new 2005 Dodge Dakota pickup. The local winning pick-up spots will also be announced at the open-to-the- public celebration and event attendees can take part in a giant game of Pick- Up-Sticks in the bed of a 2005 Dodge Dakota. Prizes include free EB Games coupons as well as other Dodge merchandise.

Las Vegas is one of ten cities where Dodge is conducting the "Key to the Best Pick-Up Spots" search. Other cities are Portland, Ore., Tampa, Fla., Orlando, Fla., Sacramento, Calif., San Diego, Dallas, Houston, Phoenix and Seattle.

About Electronics Boutique Holdings Corp.

Electronics Boutique, a Fortune 1000 company, is the leading global specialty retailer dedicated exclusively to video game hardware and software, PC entertainment software, accessories and related products.

As of January 1, 2005, the company operated 1,981 stores in the United States, Australia, Canada, Denmark, Germany, Italy, New Zealand, Norway, Puerto Rico and Sweden -- primarily under the names EB Games and Electronics Boutique. The company operates an e-commerce website at http://www.ebgames.com/ . Additional company information is available at http://www.ebholdings.com/ .

About the All-New 2005 Dodge Dakota

The Dodge Truck lineup continues to haul the most leadership claims. Bigger, bolder and tougher, the all-new 2005 Dodge Dakota stands alone as the largest, most powerful and most capable mid-size pickup on the market. With best-in-class torque, horsepower and towing, the 2005 Dodge Dakota delivers full-size pickup styling, feel and power with the only two V-8s in the class.

New interiors improve comfort levels on both Dakota Club Cab(R) and Dakota Quad Cab(TM) models, with more interior room than any other mid-size pickup. The Dodge Dakota Quad Cab offers the most interior space in its class with available six-passenger seating.

Additional information and news from DaimlerChrysler is available on the Internet at: http://www.media.daimlerchrysler.com/ .


Source: DaimlerChrysler

CONTACT: Carrie McElwee, +1-248-512-2664, or Eileen Wunderlich,
+1-248-512-0332, both of DaimlerChrysler; or Lauren Vidovich, +1-312-464-1983,
ext. 250, for DaimlerChrysler

Web site: http://www.dodgepickupspots.com/
http://www.media.daimlerchrysler.com/
http://www.ebgames.com/.
http://www.ebholdings.com/


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