Delta Customers Flock to delta.com Seeking SimpliFares

Delta Customers Flock to delta.com Seeking SimpliFares

delta.com ticket sales jump 60 percent first week

ATLANTA, Jan. 12 /PRNewswire-FirstCall/ -- Travelers are responding in record numbers to Delta's announcement of SimpliFares last week. The industry- changing simplified fare structure drew a 300 percent increase in single day traffic to the airline's website, delta.com, on Jan. 5, shattering all previous one-day sales records.

Immediately following Delta's national launch of SimpliFares, customers overwhelmingly responded by purchasing thousands of tickets online. In the first five days after the national launch, ticket sales on the airline's website increased 60 percent over the same period in 2004.

"Our customers are the ones who have made SimpliFares such a success," said Paul Matsen, Delta's chief marketing officer. "Delta is peeling back layers of fare complexity and replacing them with an easy-to-understand, everyday value-priced alternative. We want every customer to know they are getting real value for their money. This is a fundamental component if we are to regain our customers' trust."

Based on customer response, Delta achieved the following milestones:
- On Jan. 6, delta.com ticket sales doubled the amount sold on an average
day;
- At peak volume, delta.com ticket sales totaled nearly $1 million per
hour over a period of several hours; and
- Delta.com recorded more than $10 million in daily revenue for the first
time since it began selling tickets in 1996



To promote SimpliFares, Delta has launched an aggressive advertising and marketing campaign that includes online, direct mail, newspaper, radio and outdoor advertising. Delta street teams have adorned domestic airports with SimpliFares signs and are blanketing 17 cities . Atlanta; Boston; Cincinnati and Columbus, Ohio; Ft. Lauderdale, Fla.; Hartford, Conn.; Los Angeles; Las Vegas; New York City; Orlando; Raleigh, N.C.; Salt Lake City, Utah; San Diego, Calif.; Seattle; Tampa, Fla.; Washington D.C.; and West Palm Beach, Fla. . with marketing activities like distributing information onboard flights, as well as riding advertising bicycles and driving Delta-painted MINI Cooper automobiles. Additionally, Delta representatives are mingling with fans at various sporting events, including Atlanta Hawks and Utah Jazz basketball games, as well as college basketball games in Cincinnati.

Delta Air Lines (NYSE:DAL) is the world's second-largest airline in terms of passengers carried and the leading U.S. carrier across the Atlantic, offering daily flights to 487 destinations in 88 countries on Delta, Song, Delta Shuttle, the Delta Connection carriers and its worldwide partners. Delta's marketing alliances allow customers to earn and redeem frequent flier miles on more than 14,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. For more information, please visit delta.com.


Source: Delta Air Lines

CONTACT: Corporate Communications of Delta Air Lines, +1-404-715-2554

Web site: http://www.delta.com/


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