Customers Stampede to New Burger King(R) Western Angus Steak Burger After Debut on 'The Apprentice'

Customers Stampede to New Burger King(R) Western Angus Steak Burger After Debut on 'The Apprentice'

MIAMI, Jan. 26 /PRNewswire/ -- Less than one week after the Western Angus Steak Burger appeared on the season premiere of "The Apprentice," Burger King Corporation announces a strong consumer response to the new menu item originally marketed by the winning team of Trump trainees.

(Logo: http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO )

Since the Western Angus Steak Burger was introduced at more than 7,800 BURGER KING(R) restaurants in the United States on Jan. 21, 2005, the new burger has held its own against the company's other popular 100 percent Angus beef burgers -- The Angus Steak Burger and Angus Bacon Cheddar Ranch Steak Burger -- with the Western Angus Steak Burger comprising almost 20 percent of all Angus burger sales.

"The enthusiastic response to the Western Angus Steak Burger demonstrates that we've reached consumers on a new level," says Russ Klein, chief marketing officer of Burger King Corporation. "At BURGER KING, we don't just sell burgers. Our HAVE IT YOUR WAY(R) philosophy is about empowerment and connecting to our customers in ways relevant to their lives. What could be more relevant than letting them taste the sandwich they saw created on TV just the night before?"

The winning Western Angus Steak Burger sandwich features 1/3-pound 100 percent Angus beef, natural cheddar cheese, tangy barbecue sauce, crispy onion rings, fresh lettuce and tomato on a corn-dusted bun.

About Burger King Corporation

The BURGER KING(R) system operates more than 11,000 restaurants in all 50 states and in more than 61 countries and territories worldwide. Approximately 90 percent of BURGER KING restaurants are owned and operated by independent franchisees, many of them family owned operations that have been in business for decades.

Burger King Holdings Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending June 30, 2004, Burger King Corporation had system-wide sales of $11.3 billion. To learn more about BURGER KING, please visit the company's Web site at http://www.burgerking.com/ .

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Burger King Corporation

CONTACT: Alison Russell, Burger King Corporation, +1-305-378-7277, or
arussell@whopper.com

Web site: http://www.burgerking.com/

Company News On-Call: http://www.prnewswire.com/comp/124650.html


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