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Friday, January 28, 2005

Child Magazine Announces First-Ever Children's Fashion Show to Be Held at 'Olympus Fashion Week' Produced by 7th on Sixth Under the Tents in Bryant Park

Child Magazine Announces First-Ever Children's Fashion Show to Be Held at 'Olympus Fashion Week' Produced by 7th on Sixth Under the Tents in Bryant Park

Group Show to Highlight the Latest in Kids' Fashion for Fall/Winter '05 From Today's Leading Designers

NEW YORK, Jan. 28 /PRNewswire/ -- Child magazine, the leading parenting resource and authority on children's style, has announced plans to present the first-ever children's runway show to be held during "Olympus Fashion Week" in the Atelier under the 7th on Sixth tents in Bryant Park alongside fashion's other leading names. The presentation will be held Monday, February 7th at 9:00 a.m. and feature looks from the fall/winter 2005 collections of today's hottest names in children's wear, including Tommy Hilfiger, Nicole Miller, Kenneth Cole, Escada, Guess?, Tocca, Roc-A-Wear, Phat Farm Boys, Baby Phat Girlz by Kimora Lee Simmons, Gap Kids, Lucy Sykes Baby, Marie Chantal, Primigi, Calypso, Fishman and Tobin, Marc Ecko and Agatha Ruiz de la Prada.

According to Child Editor in Chief Miriam Arond, "Children's fashion has never been recognized in the same way that the adult lines have, and yet, if you look at the clothing that comes out season after season, the designs often rival or even surpasses men's and women's wear lines in terms of creativity, use of color and experimentation. We hope this presentation will finally underscore the talent behind children's wear and show not only fashion reporters, but parents too, that kids fashion can be stylish and fun, not just functional."

Adding to the excitement of Child magazine's runway presentation, produced by Child fashion director, Gay Morris Empson, will be special one-of-a-kind designs created for the show by Nicole Miller, Kenneth Cole and Lucy Sykes. Since no catwalk is truly complete without celebrity models, Child will feature the next wave of fashionistas as guest models, including Russell and Kimora Lee Simmons's daughter Ming Lee, Damon Dash's children Boogie and Ava, as well as Lindsay Lohan's younger siblings, Aliana and Dakota.

"The children's wear category is one of the fastest-growing segments in today's fashion world, so it is somewhat surprising that it has received so little attention during Fashion Week before this year," states Child's publisher, Dave Mevorah. "As a style authority and resource for parents, we felt that it was time to showcase some of the leading names in this category and help make shopping and dressing your kids as fun and expressive as selecting your own wardrobe."

About Child

With a ratebase of 1,020,000 Child magazine, the lifestyle magazine that celebrates today's families, is fast-paced, confident and contemporary, helping parents raise their kids with smarts and style. Each month, Child offers more than five million readers the latest news and research that stimulates, inspires and provokes thought.


Source: Child

CONTACT: Stephen Millikin, Millikin@formulapr.com or Julia Walker,
Walker@formulapr.com, both of Formula, +1-212-219-0321; Zoe Lampel of G+J USA,
+1-212-499-1628, ZLampel@GJUSA.com, all for Child


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