Rapid Growth Spurs Web Site Redesign for Working Person's Store

Rapid Growth Spurs Web Site Redesign for Working Person's Store

LAKEVILLE, Ind., Dec. 2 /PRNewswire/ -- Add Working Person's Enterprises, Inc. to the list of American small businesses ending 2004 on a high note. As the company moves into its tenth year, its online component, WorkingPerson.com (http://www.workingperson.com/), today unveiled a thorough redesign to accommodate a rapidly growing customer base and a hefty 600% increase in sales over the last twelve months.

One of the leading online retailers of footwear and apparel for working men and women, WorkingPerson.com carries the Web's largest selection of affordable, proven products. And, in a show of support for its main customer base, the company still carries many American-made products, including a comprehensive selection of Carhartt clothing and outerwear; Wigwam and SmartWool socks; Thorogood, Carolina, Chippewa, Danner, Work One, Wolverine and Red Wing boots and shoes; and Welch and Perry Suspenders.

Visitors to WorkingPerson.com will find the site easier to navigate, with new features like multiple views of footwear products. Customers can now pay via electronic checks, credit cards and PayPal, and track the progress of their purchase from order placement to delivery. As always, WorkingPerson.com offers a 110% low-price guarantee and free shipping via UPS Ground on all purchases destined to the contiguous United States.

With the addition of an extensive glossary of terms and a bank of articles about everything from athlete's foot to workplace electrical safety, the update also makes WorkingPerson.com a resource site for working men and women.

"Our customers rely on their footwear, clothing and accessories for comfort and safety on the job, and they rely on WorkingPerson.com to provide those products at the very lowest price," explained Eric Deniger, co-founder and president of Working Person's Enterprises, Inc. "The new WorkingPerson.com site gives our customers everything they've been wanting in terms of functionality and ease of use, while maintaining the high levels of customer service and quality they have come to expect from us. It's an exciting way to mark the beginning of our tenth year in business."

ABOUT WORKING PERSON'S ENTERPRISES, INC.

Founded in August 1995, Working Person's Store was created with a passion to serve working people and has dedicated itself to the working person by specializing in brands that work. With the goal of ensuring customer satisfaction by providing the largest selection of comfortable, durable, and affordable clothing, footwear, and accessories for the working person, the company focuses on ensuring its products reflect careful selection for safety, comfort, and reliability at guaranteed low prices. Along with the Web site, the company operates a retail store and industrial shoe mobile.

CONTACT:
Eric Deniger
Working Person's Enterprises, Inc.
Tel: 574-784-3240
Mobile: 574-286-9666
eric@workingperson.comhttp://www.workingperson.com/

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.


Source: Working Person's Enterprises, Inc.

CONTACT: Eric Deniger, Working Person's Enterprises, Inc.,
+1-574-784-3240, Mobile: +1-574-286-9666, eric@workingperson.com

Web site: http://www.workingperson.com/


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