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Monday, December 20, 2004

Q Mark, Inc. and Diversified Data Design Corp. Form Strategic Alliance

Q Mark, Inc. and Diversified Data Design Corp. Form Strategic Alliance

DENVER, Dec. 20 /PRNewswire/ -- Q Mark, Inc., a leading provider of quality management software and services, announces its strategic alliance with Diversified Data Design Corp. (DDD), the market leader in capturing and processing encounter data. This comprehensive, integrated approach to encounter data collection and analysis benefits health plans and delegated provider organizations in two ways:

1) by capturing complete and accurate encounter data under capitated
reimbursement methodologies, and

2) by yielding improved HEDIS and Pay for Performance results.



"Q Mark is very pleased to announce this strategic alliance with such an experienced and well-respected organization in this critical data capture role," said Teri Mullaney, President and CEO of Q Mark. "Utilization and quality data are the life blood of any health insurance product and the data come primarily from two sources; readily submitted fee-for-service claims and hard to collect capitated encounters. The relationship with DDD will give our clients a competitive advantage by being able to report significantly more administrative positive hits for HEDIS and the HEDIS-based Pay for Performance initiatives."

Under this agreement, DDD will capture and send encounter data directly to Q Mark, thus ensuring the quality of the data in terms of completeness, volume, validity, and integrity. DDD has long been regarded as a "best practice" for capturing capitated data and solves one of the health care industry's most vexing problems -- capturing complete and accurate encounter data after a managed care organization has pre-paid providers for care. These data are critical to making certain that health plans and provider organizations report their true quality and increase financial results.

"DDD is excited about this synergistic partnership with Q Mark that will help their health plan and delegated provider organization clients demonstrate true performance. DDD is particularly impressed with the fact that Q Mark has been certified by NCQA with an unprecedented 100% score for the last 4 consecutive years," said Horace Clark, President and CEO of DDD.

About Q Mark, Inc.

Founded in 1996 by four, nationally-recognized Quality Improvement Organizations, Q Mark provides a suite of quality management and accreditation-based products and services for managed care organizations, governmental agencies and pharmaceutical companies. Through both information technology and business process outsourcing, Q Mark equips its clients with the ability to collect, analyze, and report health care data. For more information visit www.qmarkinc.com or contact Q Mark at 1-800-947-5762, ext. 119.

About Diversified Data Design Corp.

Founded in 1974 as a physician billing service, DDD transformed into a specialty processor of encounter data more than 15 years ago to meet the unique needs of California's delegated marketplace. DDD currently captures encounters from medical groups, IPAs, hospitals, and various other provider organizations that care for more than 13 million health plan members. In addition, DDD was selected by NCQA to assist in their role as the independent data aggregator for the Integrated Healthcare Association's Pay for Performance program -- the nation's largest performance-based rewards initiative. For more information, visit www.dddcorp.com or contact DDD at 1-310-973-2880.


Source: Q Mark, Inc.

CONTACT: Donna Jacobson of Q Mark, Inc., +1-800-947-5762, ext. 119; or
Noelle Porter of Diversified Data Design Corp., +1-310-973-2880

Web site: http://www.qmarkinc.com/
http://www.dddcorp.com/


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