Internet Gold Taking 015 International to the Next Stage: To Launch Calling Card Services in Mid-December

Internet Gold Taking 015 International to the Next Stage: To Launch Calling Card Services in Mid-December

PETACH TIKVA, Israel, December 17/PRNewswire-FirstCall/ -- Internet Gold (NASDAQ: IGLD) today announced that its 015 International
Telephony business plans to enter Israel's NIS 100 million calling card
market with a launch of prepaid and postpaid calling card services during the
second half of December. The calling card operations will be headed by a
senior sales manager with extensive experience in the field that has recently
been recruited by the Company.



"Since launching 015 in August, our focus has been on the residential
market, a strategy that is in line with our work plans," said Mr. Eli
Holtzman, Internet Gold's CEO. "Now, we are leveraging this success to
take 015 to the next stage. Calling card services are essential for
businesses in Israel, a sector we are now only beginning to address, and also
for foreign workers. They are also important products for Israeli tourists, a
market which is becoming larger again thanks to the increased stability of
the region."



The Company's preparations to launch the new services include the
production of the calling cards themselves, the solidification of its
nationwide dealer and channel network, the training of sales personnel and
the planning of an effective sales and marketing campaign.



"We have set ourselves a target of achieving a 10% market share of
Israel's calling card market by the end of 2005," continued Mr. Holtzman. "As
a well-greased 'marketing machine' with an effective nationwide dealer
network and well-established distribution channels and co-operations,
we are confident in our ability to achieve this goal."



About Internet Gold



Internet Gold is a communications company that provides Internet access
and related value-added services, international telephony, e-advertising,
content and e-Commerce services throughout Israel to both residential and
business customers.



Internet Gold's operations are carried out through four subsidiaries. Its
fully-owned subsidiary Internet Gold International specializes in the
provision of international Internet and communication services. Its fully-
owned subsidiary Gold Mind focuses on the provision of Internet value-added
services. Through MSN Israel, its joint-venture with Microsoft Corp., the
Company operates two of Israel's leading Internet portals, MSN-Israel and
Start.co.il. Through P1000, its e-Commerce joint venture, the Company has
established itself as one of Israel's leading e-Commerce providers.



For additional information about Internet Gold, please visit our Website
at www.igld.com.



Certain statements made herein that use the words "estimate," "project,"
"intend," "expect," "believe" and similar expressions are intended to
identify forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. These forward-looking statements
involve known and unknown risks and uncertainties which could cause the
actual results, performance or achievements of the Company to be materially
different from those which may be expressed or implied by such statements,
including, among others, changes in general economic and business conditions
and specifically, decline in demand for the Company's services, inability to
timely develop and introduce new technologies, services and applications and
loss of market share and pressure on prices resulting from competition. For
additional information regarding these and other risks and uncertainties
associated with the Company's business, reference is made to the Company's
Annual Report filed with the Securities and Exchange Commission and its other
reports as filed from time to time with the Securities and Exchange
Commission.




For further information, please contact:
Ms. Idit Azulay, Internet Gold
+972-3-939-9848
idita@co.zahav.net.il





Source: Internet Gold

Ms. Idit Azulay, Internet Gold, +972-3-939-9848, idita@co.zahav.net.il


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