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Thursday, December 16, 2004

TOM Online to Make Strategic Transaction Announcement

TOM Online to Make Strategic Transaction Announcement

NEW YORK, Dec. 16 /Xinhua-PRNewswire-FirstCall/ -- TOM Online Inc. (Nasdaq: TOMO; HK GEM stock code: 8282) will announce a strategic transaction on December 17 at 16:30 Hong Kong Time (03.00 U.S. Eastern Time).

An analyst conference will be hosted at Harbour Room, Island Shangri-la Hotel, 56/F, One Pacific Place, 88 Queensway, Hong Kong at 16.30 (Hong Kong Time) on December 17, followed by a media conference at 17.30.

Mr Wang Lei Lei, Chief Executive Officer of TOM Online and the strategic partner will be present to explain the transaction and take questions.

Following the announcement, TOM Online's senior management will host a conference call at 22:00 Hong Kong Time (09.00 U.S. Eastern Time), December 17, 2004 to present an overview of the transaction.

The toll free dial-in numbers for the call are: +10800-852-0823 (China North), +10800-152-0823 (China South), +852-2258-4002 (Hong Kong), +000-800-852-1133 (India), +0800-096-7428 (United Kingdom), +877-542-7993 (the United States). The passcode is TOM ONLINE.

The conference call will also be broadcasted live. Please visit the URL at: http://ir.tom.com/ .

An instant replay of the conference call will be available approximately about one hour after the live call concludes. It will be kept for 7 days. The dial in number is +852-2802-5151, passcode: 798442

About TOM Online Inc.

TOM Online Inc. (Hong Kong GEM: 8282, Nasdaq: TOMO) is a leading wireless Internet company in China providing value-added multimedia products and services. A premier online brand in China targeting the young and trendy demographic, the company's primary business activities include wireless value-added services, online advertising and commercial enterprise solutions. The company offers an array of services such as SMS, MMS, WAP, wireless interactive voice response services, content channels, search and classified information, free and fee-based advanced email and online games. As of September 30, 2004, TOM Online is the only portal in China that enjoyed a top three ranking in every wireless value added service segment.

TOM Online is a subsidiary of TOM Group Limited (''TOM Group''), one of the leading Chinese language media groups in the Greater China region. TOM Group's diverse operations span five media sectors: the Internet (through TOM Online Inc.), outdoor (through TOM Outdoor Media Group), publishing, sports and TV & entertainment.

For Enquiries :

Rico Ngai, TOM Online Inc.
Mobile: +86-139-118-95354
Email: ricongai@bj.tom.com

Anthony Tse, TOM Group Ltd
Office Tel: +852-2121-7226
Email: anthonyt@tomgroup.com


Source: TOM Online Inc.

CONTACT: Rico Ngai of TOM Online, +86-139-118-95354, or
ricongai@bj.tom.com; or Anthony Tse of TOM Group, +852-2121-7226, or
anthonyt@tomgroup.com

Web Site: http://ir.tom.com/


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