Search Engine Marketing Brings Christmas Early to Online Retail Business

Search Engine Marketing Brings Christmas Early to Online Retail Business

LINCOLNSHIRE, England, December 17/PRNewswire/ -- An outsourced search engine marketing campaign brings festive joy to
online retail business ChristmastimeUK. Managing Director, Alfred Rose is
jubilant about the ROI (Return on Investment) from PPC (Pay Per Click) and
SEO (Search Engine Optimisation) achieved by leading UK SEM Neutralize.



Within two months of taking over the search engine marketing
activity for ChristmastimeUK (www.christmastimeuk.com), Neutralize had
achieved 985% ROI (Return on Investment) from PPC (Pay Per Click) and an
astonishing 2340% ROI from SEO (Search Engine Optimisation).



Using their end-to-end Pay Per Click bid management and tracking
system, Neutralize were able to make controlled business decisions
about the ChristmastimeUK campaign. They were able to quickly identify
keyphrases, which were not converting and remove them from the campaign,
while increasing CPC (cost per click) and rankings for keyphrases that did
convert, ensuring the efficiency and high ROI of 985% for this campaign.



Neutralize's PPC Manager, Caroline Bielby said: "Spend on
seasonal campaigns can easily spiral out of control if not managed properly.
On the run up to Christmas, festive keyphrases tend to be high volume so good
tracking tools and daily campaign management is essential to ensure that
every penny spent has the best chance possible of converting into a sale."



Caroline continued; "By the second month of the PPC campaign, we had
almost halved spend while sales numbers and revenue had soared to over double
the amount of previous months."



The PPC campaign was ran through the three main search engines: Google,
Overture UK, and Espotting. Google generated the highest volume and value of
sales. However, Espotting performed exceptionally well, generating over 25%
more sales revenue than Overture UK.



ChristmastimeUK's Managing Director, Alfred Rose said: "For several
years we have been happily running our own campaigns but because of the time
involved with running them efficiently we decided to find a partner to take
the job off our hands. We targeted three companies and were happy to
select Neutralize." He continued: "Since taking over our campaign we have
seen strong sales growth and a much more efficient use of our CPC budget
which I am delighted with."



About ChristmastimeUK



www.christmastimeuk.com



ChristmastimeUK based in Lincolnshire is now one of the leading dedicated
Christmas companies in the UK. It has many sides to its business from
corporate decorating, the supply of fresh Christmas trees and on line and
retail selling. It has developed its web site www.christmastimeuk.com over 5
years and is now the leading Christmas web site in the UK.



About Neutralize



http://www.neutralize.com



Neutralize is one of the UK's leading full service search engine
marketing agencies. An Overture Accredited SEM
(http://www.neutralize.com/seo/index.htm) (Search Marketing Company
(http://www.neutralize.com/internet_marketing_services/search_engine_optimisa
tion.htm)), UK Premier Affiliate to Atlas OnePoint(GoToast) and also a
Contributor Member of SEMPO (Search Engine Marketing Professional
Organisation (http://www.neutralize.com/about_us/sempo.htm))
http://www.sempo.org the global body representing members of the search
engine marketing industry. Clients include the Houses of Parliament, Asserta
Home, OCRA and the Eden Project.



Source: Neutralize

Alfred Rose, ChristmastimeUK, +44-(0)1427-667270, or Nigel Townend,
Neutralize, +44-(0)870-0630707


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