Gamers Score Big!

Gamers Score Big!

Reebok Takes it to the Street with New EA Multi-Title Deal

CANTON, Mass., Dec. 22 /PRNewswire-FirstCall/ -- Marking a first for the brand, Reebok (NYSE:RBK) announces a multi-title agreement with Electronic Arts Inc. (NASDAQ:ERTS). Reebok's sponsorship with EA will debut in the highly anticipated EA SPORTS BIG(TM) branded NFL STREET 2 game that hits stores on December 26th. While playing, gamers will have the exclusive chance to be the first to check out the latest Reebok gear before it launches at retail.

Taking customization to a whole new level, NFL STREET 2 allows gamers to choose from nine new interactive game modes including "Own the City" and "Crush the Carrier." Hidden within the game are secret codes to access fun new characters such as street skateboarder standout and Reebok endorsee, Stevie Williams. More exciting than ever before, the game features new high- flying football moves. Reebok's top NFL receivers such as Tory Holt will have the super-human ability to run off walls while iconic Reebok quarterbacks like Peyton Manning will be able to leap off buildings to change passing lanes.

"Reebok is excited to partner with the global leader in entertainment software -- EA," said Reebok's Vice President of Integrated Marketing, Brian Povinelli. "Our goal of enrolling youth into the brand through sports, entertainment and technology manifests itself perfectly in games like this. It's an important and extremely effective part of our integrated marketing model."

"Reebok is the exclusive athletic brand worn by every player in the NFL and NBA and therefore adds great authenticity to a wide variety of our video games," said EA Director of Marketing, Tom Goedde. "This agreement brings Reebok's hottest new urban gear into NFL STREET 2, with more integration in EA's upcoming NBA STREET V3."

NFL STREET 2 will be the go-to destination for gamers who want to be the first to check out the newest Reebok gear. Key pieces from the NFL licensed apparel line and the Pre-Season Bringback footwear collection, including the Pump Paydirt Bringback crosstrainer, will be featured in the game.

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, EA posted revenues of $2.96 billion for fiscal 2004. The company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers and the Internet. In 2003, EA had 27 titles that sold more than one million copies. Electronic Arts markets its products under three brand names: EA SPORTS(TM), EA GAMES(TM) and EA SPORTS BIG(TM). EA's homepage and online game site is http://www.ea.com/. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com/.

Reebok International Ltd., headquartered in Canton, MA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment under the Reebok, Rockport, CCM, JOFA, KOHO

and Greg Norman Brands and footwear under the Polo Ralph Lauren Brand. Sales for 2003 totaled approximately $3.5 billion.

CONTACTS:
Reebok Public Relations
Diane Pelkey (781) 401-7790
Carla Stellman (781) 401-7731

EA Public Relations
Trudy Muller (650) 628-7323



Source: Reebok International Ltd.

CONTACT: Diane Pelkey, +1-781-401-7790 or Carla Stellman +1-781-401-7731,
both of Reebok; or Trudy Muller of EA, +1-650-628-7323

Web site: http://www.reebok.com/
http://www.ea.com/


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