Wounded Warrior Project and Wurld Media Launch 'Shop for the Troops' Program

Wounded Warrior Project and Wurld Media Launch 'Shop for the Troops' Program

Online Program Provides Charitable Donations for Wounded Heroes;

Shoppers Earn Donations While Shopping Online With More Than 500 Merchants

WASHINGTON, and SARATOGA SPRINGS, N.Y., Dec. 22 /PRNewswire/ -- The Wounded Warrior Project and Wurld Media, Inc. today launched Shop for the Troops (http://www.shopforthetroops.com/ ), an e-commerce fundraising program that allows supporters to help the men and women of the U.S. Armed Forces who have been severely injured in Afghanistan, Iraq and other areas of conflict around the world.

Shop for the Troops is powered by Wurld Media's BuyersPort Networks, an incentive-based e-commerce portal that has been customized for the Wounded Warrior Project. Consumers become supporters simply by volunteering a moment of their time to join this free program. Supporters will be reminded of their ongoing assistance every time they shop online with over 500 participating retailers. A portion of every dollar spent will automatically be donated to the Wounded Warrior Project.

"Shop for the Troops is a simple, straightforward program that lets concerned Americans provide assistance to those who have made the greatest sacrifices for their country," said John Melia, Director of the Wounded Warrior Project. "The Internet has become a vital tool in our everyday lives -- and now consumers, at no additional costs to themselves, can make a difference to American heroes simply by shopping online."

"We are thrilled to provide an opportunity for every person shopping online to make a big difference in the lives of those who have been injured in armed conflict," said Gregory Kerber, CEO and Chairman of Wurld Media. "This crucial program addresses the immediate needs of our soldiers and their families. With approximately 115 million Americans shopping online today, Shop for the Troops has the potential to greatly assist the Wounded Warrior Project in providing aid and assistance to injured veterans and their families."

About the Wounded Warrior Project

Wounded Warrior Project (WWP), is a program of the United Spinal Association, a non-profit (501(c)(3)) national veterans service and disability rights organization. Through this program, United Spinal shares its 57 years of expertise in veterans advocacy with a new generation of veterans trying to readjust to civilian life. The WWP has delivered over 3,000 backpacks filled with comfort items to soldiers recovering at military hospitals around the world including Bethesda and Walter Reed. Among the various free services the WWP provides are Veterans Affairs benefits counseling and vocational training. The program also sponsors adaptive sports clinics and activities that assist the veterans during their rehabilitation process. For more information, please visit http://www.woundedwarriorproject.org/ or call 1-800-404-2898.

About Wurld Media, Inc.

Wurld Media is the parent company of several unique and innovative technology products, including BuyersPort Networks, LX Systems, and the soon to be released Peer Impact. Wurld Media has quickly become a leader in e-commerce with its technologies being implemented by such diverse organizations as Special Olympics, the Elizabeth Glaser Pediatric AIDS Foundation, and the United States Army. Founded in 1999, Wurld Media is a privately held company based in Saratoga Springs, New York. For more information about Wurld Media or its products and services, please visit http://www.wurldmedia.com/


Source: Wurld Media, Inc.

CONTACT: Lee Graham of Wurld Media, Inc., +1-212-333-4983,
lee@leegraham.biz; Jennifer M. Rodriguez of United Spinal Association,
+1-718-803-3782 Ext.282, jrodriguez@unitedspinal.org

Web site: http://www.wurldmedia.com/
http://www.shopforthetroops.com/
http://www.woundedwarriorproject.org/


-------
Profile: intent