DoubleClick Renews Ad Management Contracts With CBS SportsLine.com and MTV Networks

DoubleClick Renews Ad Management Contracts With CBS SportsLine.com and MTV Networks

Deals Strengthen Company's Foothold Among Top Media Companies; 252 Clients Sign on for Dart Ad Management Solutions Year-To-Date

NEW YORK, Dec. 13 /PRNewswire-FirstCall/ -- DoubleClick Inc. (NASDAQ: DCLK), the leading provider of marketing solutions for ad agencies, marketers and web publishers, today announced it has renewed DFP ad management contracts with CBS SportsLine.com and MTV Networks, both Viacom companies, for three more years each. Year to date, 252 clients have signed on to use DART(R) ad management solutions around the world.

The DART for Publisher solutions will help each publisher efficiently manage, serve and report on online ads to monetize their content and increase revenues.

"SportsLine.com has enjoyed a good relationship with DoubleClick for many years in addressing our specific ad serving needs," said Bruce Jaret, vice president, Sales Client Services, SportsLine.com. "We found DoubleClick to be very flexible and attentive in helping us structure a new relationship that makes sense for our business going forward."

"Service is very important to us at MTV Networks when it comes to ad management, and it's one of the primary differentiators offered by DoubleClick," said Matthew Goldstein, vice president, advertising sales operations, MTV Networks. "We felt very comfortable renewing with the company, based on strong past performance of the DART for Publishers solution and the professionalism of the DoubleClick account team."

"The leading Web properties work with DoubleClick's DFP solution for its scalability, reliability and industry-leading service," said Doug Knopper, Senior Vice President, Ad Management, DoubleClick. "Signing these leading media companies is a testament to the clients' confidence in our systems and our customer support, and we're very pleased to be working with such renowned brands."

To learn more about DART for Publishers, please visit http://www.doubleclick.net/.

About DoubleClick Inc.

DoubleClick is the leading provider of solutions for advertising agencies, marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's marketing solutions -- online advertising, search engine marketing, affiliate marketing, email marketing, database marketing, data management and marketing resource management -- help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 23 offices around the world.

Media Contact:
Jenny Connorton
DoubleClick Inc.
(212) 381-5183
jconnorton@doubleclick.net


Source: DoubleClick Inc.

CONTACT: Jenny Connorton of DoubleClick Inc., +1-212-381-5183,
jconnorton@doubleclick.net

Web site: http://www.doubleclick.net/


-------
Profile: intent