CEVA and SRS Labs Sign New Strategic Collaboration Agreement to Enable SRS Technologies for Wireless and Multimedia Markets

CEVA and SRS Labs Sign New Strategic Collaboration Agreement to Enable SRS Technologies for Wireless and Multimedia Markets

Companies Jointly Market SRS WOW XT(TM) Technology on CEVA DSP Cores to Semiconductor and OEM Customers That Develop Multimedia-Enabled Wireless Devices

SANTA ANA, Calif., Dec. 7 /PRNewswire-FirstCall/ -- SRS Labs, Inc. (NASDAQ:SRSL), one of the world's leading providers of advanced audio, voice and surround sound technologies, today announced that CEVA, the world's leading licensor of digital signal processing ("DSP") cores and communications solutions to the semiconductor industry, has signed a new strategic collaboration agreement with SRS Labs to market and deliver key SRS audio and voice technologies to CEVA's DSP licensees. The companies have just released SRS WOW XT(TM) on the CEVA-Teak DSP core as the first technology available under the agreement. The CEVA-Teak DSP core is licensed from CEVA by global semiconductor companies who then make solutions that enable product manufacturers to produce mobile phones and other multimedia-enabled products. The release of SRS Labs' flagship WOW XT audio enhancement for mobile phones and wireless devices is just the first of several highly anticipated implementations that this relationship will facilitate.

"The need for DSP-based audio solutions is rapidly growing as seen in the popularity of our branded audio and voice solutions," said Joanna Skrdlant, director of strategic IC platform development at SRS Labs. "CEVA licensees may now quickly and easily integrate SRS Labs' advanced audio features for product differentiation while leveraging the globally recognized SRS logo and high quality audio standard it represents. Thanks to CEVA's efficient development tools and the excellent CEVA DSP performance, WOW XT is already ported and ready for license from SRS Labs for the CEVA-Teak DSP core."

SRS WOW XT is a complete, scalable and customizable suite of 3D audio, bass enhancement and mono and stereo speaker technologies specifically designed to improve the quality of any audio played on embedded mobile devices. WOW XT solves several of the mobile phone's most serious challenges including the preservation of stereo material played over a single speaker, delivering powerful deep, rich bass for games and music played over tiny 15-16mm speaker drivers and delivering stereo audio separation over closely placed handset speakers. WOW XT can not only provide the perception of improved low bass tone over small speakers and create amazing detail in instrumentation for MIDI ring tones and game audio, but it can also deliver an immersive, large stereo image for stereo music, video games and game audio that is played over headphones, stereo speakers and even single-speaker mono handsets.

"SRS is the golden standard in audio capabilities and advanced effects -- applications which will be in high demand in next generation wireless devices," said Moshe Sheier, director of third parties and technical marketing at CEVA. "Having SRS technology pre-ported and optimized for the CEVA-Teak core will add a valuable application to our portfolio of solutions, and will help our customers speed advanced multimedia products to market."

Used in over 100 million devices each year, CEVA's proven open licensable and reusable DSP cores combined with leading software offerings like those from SRS Labs, reduces the overall resource and development costs, eliminates design obstacles, and speeds up product time-to-market for a wide range of applications and generations of products. The CEVA-Teak DSP core, for which SRS WOW XT audio enhancement technology is now available, is specifically designed for low-power, speech and audio processing, multimedia and wireless communications and is geared primarily for CEVA's existing cellular and digital-multimedia and OEM customers, including over 100 licensing customers encompassing all of the top ten semiconductor companies.

For information about licensing SRS technologies on the CEVA DSP cores, contact Joanna Skrdlant at joannas@srslabs.com or call 949-442-1070 x5138. To hear an online demonstration of SRS technologies, visit www.srslabs.com/Demonstrations.asp.

About WOW and WOW XT

SRS WOW technology is a leading audio enhancement solution for a nearly all types of audio products. Over 500 million hardware or software products have been shipped or downloaded that include the powerful WOW audio feature. It provides stunning improvement to the fidelity of sound from any size speaker or headphone, ranging from ultra miniature size to ordinary sizes. By the inclusion of several legendary SRS technologies, WOW significantly enhances audio playback with an immersive sound image and incredible, deep rich bass in any electronic piece of equipment, satisfying even the most discriminating listeners. WOW is an invaluable audio solution for manufacturers of mobile or portable devices that have tiny speakers, in addition to products in which speakers are located close together, such as televisions and desktop PCs. Hardware and software products that feature WOW include mobile phones from Samsung, Sharp and NEC; Microsoft's Windows(R) Media Player series software products; car CD receivers from Kenwood; as well as televisions from Sony, Samsung, Metz, BenQ, Nakamichi and Sharp. WOW is also included in notebook or desktop computers from Sony and Toshiba, and popular new portable digital players from Samsung, iBead, and iRiver to name a few.

WOW XT is an optimized version of WOW, designed for the mobile market with a suite of 3D audio, bass enhancement, voice clarity and intelligibility technologies specifically designed to improve the quality of any audio played on embedded mobile devices. With this breakthrough solution, handset manufacturers can increase their market share by providing cost effective products that help mobile carriers attract and keep more customers.

About SRS Labs Inc.

SRS Labs is a recognized leader in the advancement of audio and voice technology. The company works with the world's top manufacturers to provide a richer entertainment experience through patented sound techniques. SRS Labs' technologies can be heard through products ranging from televisions, flat panel displays, DVD players, mobile phones, car audio systems, headphones and notebook and desktop computers. The company also offers hardware and software tools to professionals and consumers for the creation, production and broadcast of content featuring SRS Labs' technologies. SRS Labs' wholly owned subsidiary, ValenceTech, is a Hong Kong-based semiconductor company that designs and sells custom ASICs and standard ICs to leading manufacturers worldwide. Based in Santa Ana, Calif., the company also has licensing representation in Hong Kong, Japan, Europe, and Korea. For more information about SRS Labs, Inc. please visit www.srslabs.com. The information on the aforementioned website is not incorporated by reference into this press release.

Except for historical information contained in this release, statements in this release are forward-looking statements and projections (which include statements concerning plans and objectives of management for future operations) that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the company's ability to implement additional technologies in future CEVA products, the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

For further information, please contact: Investors, Tami Yanito, ext. 3093, tami@srslabs.com, or Media, Jennifer Drescher, ext. 5010, jenniferd@srslabs.com, both of SRS Labs, Inc., +1-949-442-1070.


Source: SRS Labs, Inc.

CONTACT: investors, Tami Yanito, ext. 3093, tami@srslabs.com, or media,
Jennifer Drescher, ext. 5010, jenniferd@srslabs.com, both of SRS Labs, Inc.,
+1-949-442-1070

Web site: http://www.srslabs.com/Demonstrations.asp

Web site: http://www.srslabs.com/


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