PlanetOut Inc. Website Tops List With Highest Average Time Spent Online Per Visitor at Home

PlanetOut Inc. Website Tops List With Highest Average Time Spent Online Per Visitor at Home

Gay.com Ranked Number One in Average Time Spent Per Visitor Among Web Sites for Two Consecutive Months, According to Nielsen//NetRatings

SAN FRANCISCO, Dec. 7 /PRNewswire-FirstCall/ -- Gay.com, a Website property owned by PlanetOut Inc, which serves the LGBT (Lesbian, Gay, Bisexual, Transgender) community globally, ranked number one for average time spent per visitor in September and October 2004, according to Nielsen//NetRatings' Loyalty Stickiness Report for at-home visitors in the U.S.

In September 2004, visitors to Gay.com spent an average of five hours and fifty-two minutes connected to the site per month. In October 2004, the average time spent online by visitors to Gay.com was five hours and fifty-six minutes, from home, for the month. These online visitation times are superior to time spent on such popular destinations as Google, eBay, Yahoo! and MSN.

"Time spent online using our products and services says a lot about the loyalty of our members to our brands," said Chairman and CEO for PlanetOut Inc., Lowell Selvin. "We've built an online community that forms what we believe to be the largest gay and lesbian network in the world."

In addition to the site ranking number one in time spent per person, advertisers interested in targeting an affluent market comprised of single men ages 21-44 who love to shop now have a place to go: Gay.com. According to Nielsen//NetRatings @Plan Winter 2004/2005 Release, the leading target-marketing platform for Internet media planning, buying and selling, Gay.com is number one among single men with a household income of $100,000 per year or more.

In addition to leading the overall index for affluent male customers with a score of 661, Gay.com is also number one in the following areas, according to @Plan:

-- Number one site for reaching single men who have stayed in a hotel in
the last three months; index 682
-- Number one site for reaching single men who are intent on buying a new
home in the next twelve months; index 736
-- Number one site for reaching single men who own a luxury car; index 486



An @Plan index of 100 means that a marketer is just as likely as any other to reach the target market; therefore, an index of 661 means that the marketer is over six times as likely to reach the demographic.

In the last six months, numerous Fortune 500 companies have launched advertising campaigns on the Gay.com web site, among them Intel, Nivea for Men, British Airways and GlaxoSmithKline.

About PlanetOut Inc.

PlanetOut Inc. is a leading global online media company offering consumer services, news and entertainment to the lesbian, gay, bisexual and transgender (LGBT) community. The company serves its growing base of more than 3.3 million active members worldwide through a comprehensive group of branded businesses featuring diverse chat, news, entertainment, travel, dating, personal finance, career, shopping and community services at Gay.com, PlanetOut.com, Kleptomaniac.com and OUT&ABOUT Travel. PlanetOut, based in San Francisco, offers FORTUNE 500 advertisers access to what it believes to be the most extensive network of gay and lesbian people in the world.

Contact: Jennifer Woodard of PlanetOut Inc., +1-415-834-6354, or jwoodard@planetoutinc.com.


Source: PlanetOut Inc.

CONTACT: Jennifer Woodard of PlanetOut Inc., +1-415-834-6354, or
jwoodard@planetoutinc.com

Web site: http://www.planetout.com/


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