Peregrine Systems(R) Launches New Advertising Campaign

Peregrine Systems(R) Launches New Advertising Campaign

SAN DIEGO, Nov. 29 /PRNewswire-FirstCall/ -- Peregrine Systems, Inc. , a leading provider of enterprise asset and service management solutions, kicked off the North American phase of a global advertising campaign this week with print and online advertisements in The Wall Street Journal and select technology media. This integrated print and online campaign will expand to the United Kingdom, France and Germany in January.

(Logo: http://www.newscom.com/cgi-bin/prnh/20031119/SDPERELOGO)

"This global advertising initiative promotes the new Peregrine brand and communicates our unique ability to help customers 'evolve wisely' in managing the IT infrastructure to support the needs of the business," said Jim Zierick, Peregrine's senior vice president of marketing, strategy and corporate development. "During the last year, we have expanded our strategic position and software offerings with new asset and service management solutions to help our customers manage change and solve real world business problems. Now, we are amplifying our message to IT decision makers, senior executives, investors and other stakeholders through an integrated print and online advertising campaign."

The advertising campaign, which was created by Direct Partners, a Los Angeles-based marketing communications agency, underscores Peregrine's ability to help customers control costs, improve IT productivity and service levels, and reduce compliance risk. The first phase puts the focus on managing the changing needs of business and technology with asset and service management solutions from Peregrine.

About Peregrine Systems

Peregrine Systems, Inc. develops enterprise software solutions that enable organizations to evolve their IT service and asset management practices for reduced costs, improved IT productivity and service, and lower risk. The company's asset and service management offerings -- such as Asset Tracking, Expense Control, Service Establishment, Service Control and Service Alignment -- address specific business problems. These solutions make it possible for IT organizations to maintain a changing IT infrastructure, manage their relationships with end-users and service providers, and gain greater visibility into how their IT investments are performing. The Peregrine Evolution Model provides a roadmap for companies that want to systematically evolve the sophistication and effectiveness of their IT operating practices.

Founded in 1981, Peregrine Systems has sustained a rich tradition of delivering solutions with superior functionality to a broad segment of the global enterprise customer market. Headquartered in San Diego, Calif., the company conducts business from offices in the Americas, Europe and Asia Pacific.

Peregrine Systems is a registered trademark of Peregrine Systems, Inc. or its affiliates. All other marks are the property of their respective owners.

For further information please contact: media, MeeLin Nakata of Peregrine Systems, Inc., +1-858-720-5609, meelin.nakata@peregrine.com; or Linda Findley of Text 100, +1-415-593-8400, peregrine@text100.com, for Peregrine Systems, Inc.; or investors, Heidi Flannery of Ficomm, +1-503-203-8808 ext. 103, Heidi.flannery@ficomm.com, for Peregrine Systems, Inc.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20031119/SDPERELOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Peregrine Systems, Inc.

CONTACT: media, MeeLin Nakata of Peregrine Systems, Inc.,
+1-858-720-5609, meelin.nakata@peregrine.com; or Linda Findley of Text 100,
+1-415-593-8400, peregrine@text100.com, for Peregrine Systems, Inc.; or
investors, Heidi Flannery of Ficomm, +1-503-203-8808 ext. 103,
Heidi.flannery@ficomm.com, for Peregrine Systems, Inc.

Web site: http://www.peregrine.com/


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