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Thursday, July 14, 2016

Topps And WWE® Launch "WWE SLAM" Digital Trading Card App

Topps And WWE® Launch "WWE SLAM" Digital Trading Card App

NEW YORK and STAMFORD, Conn., July 14, 2016 /PRNewswire/ -- The Topps Company, Inc. and WWE (NYSE: WWE) today announced the launch of Topps® WWE SLAM(SM), WWE's first digital trading card app. Topps® WWE SLAM(SM) will bring WWE Superstars to life with exclusive digital cards that can be collected and traded with fans worldwide. The app, which debuted today, is now available to download for free on iOS and Android devices through the Apple App Store and Google Play.

"WWE has been an incredible partner with Topps for many years, and we are thrilled to be able to offer WWE fans worldwide a new way to collect their favorite WWE Superstars from today and the past," said Jeremy Strauser, Vice President and General Manager of Topps Digital. "WWE has been at the forefront of pop culture and entertainment for many years and we are excited to add WWE SLAM to the Topps apps portfolio."

"We are pleased to once again partner with Topps and offer our fans a new way to connect with their favorite WWE Superstars digitally," said Casey Collins, WWE Executive Vice President, Consumer Products. "Topps WWE SLAM provides us with another opportunity to innovate and engage a global fan base that continuously consumes content across all platforms."

Topps® WWE SLAM(SM) will feature thousands of digital trading cards of some of the world's favorite past and present WWE Superstars including John Cena, The Rock, Undertaker, Ric Flair, Seth Rollins, Sasha Banks and Charlotte. New digital cards will be released daily in Topps® WWE SLAM(SM) with highlights from the extensive Topps cards library and all-new designs and collections exclusive to the app. Additionally, collectors will have a chance to collect a variety of unique cards featuring WWE Superstar memorabilia and autographs. To celebrate the launch of the app, fans who sign up to try WWE Slam will receive 10 free packs of digital cards to help build their collection. To learn more, visit

About Topps
Founded in 1938, The Topps Company, Inc. is the preeminent creator and brand marketer of physical and digital sports cards, entertainment cards and collectibles, and distinctive confectionery products. Topps' leading sports and entertainment products include Major League Baseball, National Football League, Major League Soccer, UEFA Champions League, English Premier League, Bundesliga, Indian Premier League, Star Wars, WWE, UFC, Wacky Packages, Garbage Pail Kids, Mars Attacks and other trading cards, sticker album collections and collectibles. Topps' app portfolio, including Topps BUNT(®), Topps NFL HUDDLE(®), TOPPS KICK(®) and Topps(®) Star Wars(SM): Card Trader, has been a hit with millions of fans around the world. Topps' confectionery brands include Ring Pop(®), Push Pop(®), Baby Bottle Pop(®), Juicy Drop(®) Pop, Crunchkins(TM) and Bazooka(®) bubble gum. Topps was acquired by Michael Eisner's Tornante Company and Madison Dearborn Partners in October 2007. For additional information, visit and

About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming reaches more than 650 million homes worldwide in 25 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at and For information on our global activities, go to

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