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Friday, July 29, 2016

Lionsgate and Pioneering Virtual Reality Company SilVR Thread Partner to Launch Intense First-Person VR Experience for New Film "NERVE"

Lionsgate and Pioneering Virtual Reality Company SilVR Thread Partner to Launch Intense First-Person VR Experience for New Film "NERVE"

Downloadable for Samsung Gear VR, Google Cardboard; Challenging "Dares" from the NERVE Film

HOLLYWOOD, Calif., July 29, 2016 /PRNewswire/ -- How daring are you?! As fans line up for Lionsgate's newest suspense thriller, NERVE, they can also feel what it's like to embody and step into the shoes of its characters from a first-person, full 360 stereoscopic view in the ankle-shaking virtual reality (VR) experience from three of the movie's top "dares". The experiences, shot with SilVR Thread's proprietary cameras and produced on their platform, can be downloaded this weekend to your smartphone from the Oculus store, Android Marketplace and Apple store, for use on Samsung Gear VR and Google Cardboard.

The "NERVE - Do You Dare" app is an example of how innovative film studio, Lionsgate, is embracing this first-in-the-world technology, and putting people right in the movie via VR, where the player can look down to their body as one of the NERVE stars, and see how it feels to pull off a 'dare' straight from the film. The experience was created via a mix of live-action VR capture and computer generated imagery, and offers the closest thing possible to actually being in the NERVE film.

"Our goal was to immerse fans directly into the thrilling action of NERVE's insane 'dare' sequences, letting them experience these scenes from the same perspective as the characters on screen," said David Edwards, VP of Digital Marketing at Lionsgate. "A first-person VR experience was the ideal format."

The exclusive content was captured live on set with stunt actors during the films' main production, and includes the insanely real dare of crossing a ladder between two buildings dozens of floors above New York city streets, or surviving a high-speed skateboard ride hitched to a police car. You can dare your friends to see who's brave enough to complete the experiences. The first-person perspective of being in the full body of the actual film characters means that keeping your balance feels as real as the dares themselves.

In the film and in VR you are either a "PLAYER" working to complete the dares, or a "WATCHER" to see what other Players from around the world have already dared to do. Early demos of the app were given at the NERVE film premiere in NYC and at the popular YouTube influencer convention VidCon in Anaheim, where screams of joy and sounds of amazement were the immediate reactions every time.

"Every kid grows up wishing they could be the actor or stunt person in a movie like NERVE," says Tai Crosby, Founder, SilVR Thread. "With the first-person point-of-view NERVE VR app, we are powerfully transporting people directly into the movie scene as their favorite actor. The adrenaline is immense."

NERVE, in theaters now, follows industrious high school senior, Vee Delmonico [Emma Roberts], who has had it with living life on the sidelines. When pressured by friends to join the popular online game Nerve, Vee decides to sign up for just one dare in what seems like harmless fun. But as she finds herself caught up in the thrill of the adrenaline-fueled competition partnered with a mysterious stranger [Dave Franco], the game begins to take a sinister turn with increasingly dangerous acts, leading her into a high stakes finale that will determine her entire future.
#Nerve | #WatcherorPlayer |

Lionsgate is a premier next generation global content leader with a diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, international distribution and sales, branded channel platforms, interactive ventures and games, and location-based entertainment. The Company has nearly 80 television shows on 40 different networks spanning its primetime production, distribution and syndication businesses. These include the critically-acclaimed hit series Orange is the New Black, the beloved drama series Nashville, the syndication successes The Wendy Williams Show and Celebrity Name Game (with FremantleMedia), the breakout series The Royals and the Golden Globe-nominated dramedy Casual.

The Company's feature film business spans eight labels and includes the blockbuster Hunger Games franchise, the Now You See Me, Divergent and John Wick series, Sicario, The Age of Adaline, Roadside Attractions' Love & Mercy and Mr. Holmes, Codeblack Films' Addicted and breakout concert film Kevin Hart: Let Me Explain and Pantelion Films' Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.

Lionsgate's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rates. Lionsgate handles a prestigious and prolific library of approximately 16,000 motion picture and television titles that is an important source of recurring revenue and serves as a foundation for the growth of the Company's core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world.

SilVR Thread is a virtual reality pioneer with proprietary technology that builds physical presence into first-person VR experiences, delivering a deep-rooted connection for more immersive learning, inspiration, and excitement. The LA based company was founded by Tai Crosby and David Pritchard, and focuses on immersive VR training and marketing using its innovative and light-weight 360 stereoscopic camera systems and a team of technology and immersive learning experts. Learn more at @SilVRThread.

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