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Tuesday, July 05, 2016

Corus Live Secures Multiple Sponsorships for CMT Music Fest

Corus Live Secures Multiple Sponsorships for CMT Music Fest

Nine new partnerships to be featured at CMT Music Fest July 8-9 at Bingemans in Kitchener, ON

TORONTO, July 5, 2016 /CNW/ - CMT Music Fest announces nine additional partnerships set to be featured at the inaugural Corus Live country music festival taking place Friday, July 8 and Saturday, July 9 at Bingemans in Kitchener, Ontario. New partners include AIR MILES, Twisted Tea, Häagen-Dazs, Jim Beam, Schick, Rockstar Energy,Tito's Handmade Vodka, Nescafé and Mott'sClamato.

AIR MILES jumps on-board with CMT Music Fest offering country fans the opportunity to purchase festival tickets using their AIR MILES Reward Miles ( and experience the AIR MILES Smile Booth on-site. The interactive vending machine and photo booth will get AIR MILES Collectors smiling as it dishes out rewards to participants including VIP upgrades, after-party passes, CMT Music Fest merchandise and much more.

Thirst quenching beverage brands are readily available throughout the grounds all festival long. Twisted Tea serves up a selection of hard iced teas with a side of fun at their Twisted Tea Bar and volleyball court. World's #1 Bourbon, Jim Beam, hosts the Jim Beam Make History Lounge on-site, where fans are invited to sit back, relax and experience the hand-crafted beverages including the festival's very own signature cocktails, the "Jim Beam Apple Splash" and the "Jim Beam Kentucky Lemonade." Rockstar Energy runs a recharge zone offering fans a place to power up their phones and refuel themselves with Rockstar Energy's newest flavoured drinks. Additional beverage partners include Nescafé and Mott's Clamato.

Schick creates the perfect destination to stop-off and cool down with the Schick Hydro Silk Hotel. Visitors will receive a free Hydro Silk sample and also have the opportunity to win a chance to be a guest of the Hydro Silk Hotel. Guests will have access to Hotel amenities such as a shaded lounge area, phone charging stations, and spa area with free massages (based on availability).

As previously announced, Molson Coors is the official beer and cider partner to the festival.

CMT Music Fest will take place on Friday, July 8 and Saturday, July 9 at Bingemans in Kitchener, Ontario. General admission and VIP tickets, travel, camping are available at CMT Music Fest is an all ages event (+19 property license).

Connect with CMT Music Fest:
Twitter: @cmtmusicfest
Instagram: @cmtmusicfest

About Corus Entertainment
Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that creates and delivers high quality brands and content across platforms for audiences around the world. The company's portfolio of multimedia offerings encompasses 45 specialty television services, 39 radio stations, 15 conventional television stations, a global content business, digital assets, live events, children's book publishing, animation software, technology and media services. Corus' roster of premium brands include Global Television, W Network, OWN: Oprah Winfrey Network Canada, HGTV Canada, Food Network Canada, HISTORY®, Showcase, National Geographic, Q107, CKNW, Fresh Radio, Disney Channel Canada, YTV and Nickelodeon Canada. Visit Corus at

Launched in 1992, the AIR MILES Reward Program is one of the best ways to get rewards in Canada. With one card, you can turn everyday purchases like gas and groceries into movie tickets, kitchen gadgets, electronics, dream vacations and so much more. Whatever rewards Collectors like most, they can get them quickly and easily with AIR MILES. Become a Collector today at

About Twisted Tea
Twisted Tea began on the twisted premise that a hard iced tea should taste like real iced tea. Twisted Tea combines real tea and real lemon in an alcoholic beverage that doesn't have the carbonation and the strong sweetness of other flavored malt Beverages. Created from a special blend of hand-selected teas, Twisted Tea is brewed to give it a smooth, refreshing taste that is not too sweet. Be a little Twisted.

About Jim Beam
At Jim Beam we've been telling-it-like-it-is for more than 200 years. We're serious about bourbon and we're serious about good times with good friends. As the World's No. 1 Bourbon, we continue to innovate with our newest flavour Jim Beam Apple! Try it this weekend in our signature 'Jim Beam Apple Splash', made with club soda and Jim Beam Apple - it will refresh you to the core! #makehistory

About Schick Hydro Silk
Schick Hydro Silk® hydrates longer than any other razor for up to 2 hours after shaving. This uniquely designed razor goes beyond an incredibly close shave to actually care for your skin. With water-activated moisturizing serum & 5 curve-sensing blades with skin guards to help protect skin from irritation, the Schick Hydro Silk® razor leaves skin feeling silky smooth!

About Rockstar Energy
Rockstar Energy Drink is designed for those who lead active lifestyles - from Athletes to Rockstars. Available in over 25 flavors at convenience and grocery outlets in over 30 countries, Rockstar supports the Rockstar lifestyle across the globe through Action Sports, Motor Sports, and Live Music. For more information visit:

About Nescafé
Nescafe is proud to be the sole coffee provider at CMT Fest 2016! Make simply delicious sweet and creamy coffee that's perfectly balanced every time by stopping by the Nescafe Pop Up and sampling bikes. Speak to one of our Nescafe Brand Ambassadors to find out how you can win 1 of 3 grand prizes, including $1,000 in Visa Gift Cards and free Nescafe coffee for a year! Just stir, sip, love. Start your festival weekend with a Nescafe.

About Mott's Clamato
Mott's Clamato, the essential ingredient in Canada's cocktail - The Caesar, has a special place in Canadian History. Launched in 2015, Mott's Clamato Lime adds a refreshing twist on the Classic Caesar with a burst of citrus flavour. Looking for a lighter, more refreshing taste, come by the Mott's Clamato mobile bar to try a virgin Lime sample this weekend!

SOURCE Corus Entertainment Inc.

Corus Entertainment Inc.

CONTACT: For more information on CMT Music Fest, please contact: Catrina Jaricot, Corus Entertainment, 416.479.6397,; Follow Corus PR on Twitter @CorusPR

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