Pop-Tarts® Mashes Up Summer Music With NE-YO, DNCE, Keke Palmer & Easton Corbin

Pop-Tarts® Mashes Up Summer Music With NE-YO, DNCE, Keke Palmer & Easton Corbin

Pop-inspired Pop-Tarts and brand new music collaborations with Universal Music Group make for a Soda-Mazing summer

BATTLE CREEK, Mich., June 1, 2016 /PRNewswire/ -- Pop-Tarts(®) is mashing up the sweetest parts of summer with exclusive access to hot music artists and cool new tunes from Universal Music Group. For the first time, NE-YO, DNCE, Keke Palmer and Easton Corbin are blending pop, R&B, rock and country music like never before, inspired by Pop-Tarts' new mash-ups with soda pop flavors - Frosted Crush(TM) Orange and Frosted A&W(TM) Root Beer.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7842551-pop-tarts-soda-mazing/

Available now on mash-up app, Smule, Pop-Tarts released NE-YO and DNCE's first-ever duets - the artists harmonized their hits, "Let Me Love You (Until You Learn to Love Yourself)" and "Cake by the Ocean." Fans can download the app and record their own mash-ups with the musicians to share with friends, and check out YouTube.com/KelloggsPopTarts for the behind-the-scenes video of NE-YO and DNCE recording their songs with Pop-Tarts. Keep an eye out for Keke Palmer and Easton Corbin's Smule mash-ups and behind-the-scenes video this summer!

"We had a blast with NE-YO, celebrating Pop-Tarts' new flavor mash-ups with our collaborations," said Joe Jonas, DNCE lead singer. "We're excited to watch our fans' Smule duet recordings and hear what they think of our songs with NE-YO."

NE-YO and DNCE also will headline a one-time, free concert later this summer, where they will perform their mash-ups live for the first time.

For updates about the concert, and to learn how to have a Soda-Mazing summer with Pop-Tarts, be sure to check out Facebook.com/KelloggsPopTarts and follow @PopTarts411 on Twitter for other exciting announcements.

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands - Kellogg's(®), Keebler(®), Special K(®), Pringles(®), Kellogg's Frosted Flakes(®), Pop-Tarts(®), Kellogg's Corn Flakes(®), Rice Krispies(®), Cheez-It(®), Eggo(®), Mini-Wheats(®) and more - that nourish families so they can flourish and thrive. With 2015 sales of $13.5 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Through our Breakfasts for Better Days(TM) global hunger initiative, we've provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.

About Dr Pepper Snapple Group
Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 13 of our 14 leading brands are No. 1 or No. 2 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt and Sunkist soda. To learn more about our iconic brands and Plano, Texas-based company, please visit DrPepperSnapple.com. For our latest news and updates, follow us at Facebook.com/DrPepperSnapple or Twitter.com/DrPepperSnapple.

About Universal Music Group
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com

About NE-YO
GRAMMY Award-winning singer, composer, producer, and actor NE-YO (born Shaffer C. Smith) has three #1 albums, over 10 million albums sold worldwide and three GRAMMY Awards of his own, in addition to having written and produced chart-topping hits for today's biggest stars including Rihanna, Beyoncé and many more. His latest album, Non-Fiction was released in January of 2015, which reached number five on the US Billboard Top 200, making NE-YO the second male R&B artist to have six consecutive top 10 albums. Recently, NE-YO joined the most popular television series, Empire, as music writer and featured cast mate, in addition to joining the star studded cast of The Wiz Live!, as the Tin Man, which aired live on NBC last December. NE-YO is currently featured on the compilation album We Love Disney with NE-YO on the Oscar and Golden Globe Award-winning song Friend Like Me, from 1992's Aladdin.

About DNCE
Formed in the summer of 2015, DNCE first introduced themselves to audiences worldwide with the unexpected release of their debut single "Cake By The Ocean," their now certified double-platinum breakout smash which has made them one of 2016's most buzzworthy acts. Released in September 2015 and included on the group's 4-track debut EP, SWAAY(Republic Records), the song entered the Top 10 on the Billboard Hot 100 chart. The song is a certified smash at radio across multiple formats, reaching #1 at HAC, Top 10 at AC, and Top 5 on the Top 40 radio airplay chart, becoming one of the most played songs of the year. Internationally, "Cake By The Ocean" reached Top 10 on iTunes in over 10 countries and has generated over 200 million streams on Spotify. Their latest single "Toothbrush" has already been added to powerhouse Top 40 radio stations like New York's Z100 and Los Angeles' KIISFM. The recently released music video for the song stars sultry supermodel Ashley Graham and has garnered wide critical praise from media outlets like Entertainment Weekly, InStyle,People and Rolling Stone. Assembled by frontman Joe Jonas in the summer of 2015, DNCE's all-star bandmates include bassist & keyboardist Cole Whittle, who co-founded the band Semi Precious Weapons, South Korean bred guitarist JinJoo, who has toured with the Jonas Brothers, Charli XCX, and CeeLo Green, and drummer Jack Lawless, who has previously joined the Jonas Brothers, Night Terrors of 1927, and Soft Swells on the road. The band is currently on tour through the summer in support if their debut EP, SWAAY, with multi-platinum singer and actress Selena Gomez.

About Keke Palmer
Keke Palmer is an actress, singer, author, and humanitarian who has a passionate voice for her generation. April 22(nd) marked the drop date for "Enemiez" the first single off her forthcoming album for Island Records with more new music coming this fall. She also stars as 'Zayday Williams' in Ryan Murphy's hit show Scream Queens, which is due to return later this year. Next up, she will be heard on the big screen in this summer's fifth instillation of the Ice Age saga, Ice Age: Collision Course, opening this summer and her film Brotherly Love can currently be seen on Netflix. She has appeared in such films as Akeelah and the Bee,Barbershop 2, Ice Age: Continental Drift, Madea's Family Reunion, Longshots & Joyful Noise. She became the youngest talk show host in history with her show "Just Keke," and also made history as the first black 'Cinderella' in Rodgers and Hammerstein's musical on Broadway. She previously starred in her own Nickelodeon television series True Jackson, VP; as well as Grease Live!, a Fox live musical television special that debuted to 12.5 million viewers.

About Easton Corbin
Mercury Nashville recording artist Easton Corbin is lauded for his traditional country sound, authentic lyrics and mastery of understatement. American Songwriter says, "Easton Corbin has one of those rare, glorious voices that was made--just made--for singing country music."His self-titled debut album released in 2010 and spawned back-to-back hits "A Little More Country Than That" and "Roll With It;" making him the first country male artist in 17 years to have his first two consecutive singles reach No. 1. In 2012 the Gilchrist County Florida native released his sophomore album, All Over The Road, which included the Top 5 hits "Lovin' You Is Fun" and "All Over The Road." Corbin set a career-best debut on Country Airplay with his top 5 hit single, "Baby Be My Love Song," from his No. 1 debuting album About To Get Real. Corbin is currently on tour with Carrie Underwood's The Storyteller Tour.

http://www.multivu.com/players/English/7842551-pop-tarts-soda-mazing/image/dnce-1-HR.jpg



http://www.multivu.com/players/English/7842551-pop-tarts-soda-mazing/image/ne-yo-2-HR.jpg



http://www.multivu.com/players/English/7842551-pop-tarts-soda-mazing/image/keke-palmer-3-HR.jpg



http://www.multivu.com/players/English/7842551-pop-tarts-soda-mazing/image/easton-corbin-4-HR.jpg



http://www.multivu.com/players/English/7842551-pop-tarts-soda-mazing/image/frosted-a-w-root-beer-pop-tarts-5-HR.jpg



http://www.multivu.com/players/English/7842551-pop-tarts-soda-mazing/image/frosted-crush-orange-pop-tarts-6-HR.jpg



SOURCE Kellogg Company

Video:http://prnewswire2-a.akamaihd.net/p/1893751/sp/189375100/serveFlavor/entryId/0_3swcjs5y/flavorId/0_r687eszp/prn_folder/MNR/prn_id/MVP/prn_flavor/Source/prn_filename/7842551_NEYO_AND_DNCE_SmuleMashUp_0519.mp4
Video:http://www.multivu.com/players/English/7842551-pop-tarts-soda-mazing/
Kellogg Company

CONTACT: Shawn Jackson, Shawn.Jackson@krispr.com, 312-240-2925; Kellogg Company Media Hotline; media.hotline@kellogg.com, 269-961-3799

Web Site: http://www.kelloggcompany.com


-------
Profile: intent